Setting the Stage
A standing ovation is in order for window coverings’ best supporting cast.

Of the many miracles of modern living, one of the best is the develo

Drive Appointments with the Internet
It takes time and money, but it works. Here are six things you need to know.

By now we know that many advertising media&mdas

Seventh National Window Covering Safety Month
Set for October
The U.S. Consumer Product Safety Commission (CPSC) and the Window Covering Safety Council (WCSC) will partner once a

Responses to the March www.DWConline.com poll show Facebook with a runaway lead as the industry’s most-used social networking site. Of course, this isn’t exclusive. It’s highly likely that most dea

In April, BigResearch, an online marketing research company, conducted a survey of 8,000 consumers. It reports, in its Executive Briefing on this Consumer Intentions & Actions Survey, that 26 p

Are high-end sales still possible in a challenging economy? They certainly are, and creativity and ingenuity are the keys as Jan Patterson, Jan’s Draperies, West Fargo, ND, proves.
T

Who could have guessed that the textile choices you make today can have serious implications for your client’s health and the health of the planet? Until very recently, the thinking around &l

Being environmentally friendly is much more than a set of buzzwords such as going green, eco-chic, eco-savvy and eco-conscious. It is an emerged way of life, completely mainstreamed today into a ge

Understanding your client’s personality will lead you to attracting the one’s that will grow your business. Knowing the four types of buyers will help you attract the correct ones. Her

THE SHAPE OF THINGS
If trends continue here is what to expect: Stock market, measured by the Dow, will continue upward. Housing in many areas, not all, will bottom and prices will firm thi

Business consultants working with companies to improve their operations often look at the trash flow as an easy fix when looking for money leaks. Amazingly, trash flow has a direct affect on cash f

As a fan of the Color Marketing Group (CMG), a non-profit association of more than 1,100 color designers who forecast the direction a particular color may take one to three years in advance of its

Hunter Douglas has launched Hunter Green—a new and very important corporate green initiative designed to promote the superior energy-saving benefits Hunter Douglas products offer, create awar

JCPenney is one of America’s leading retailers. It operates more than 1,000 department stores throughout the United States and Puerto Rico. It hosts one of the largest home furnishing and apparel s

Question: What are two words that will become increasingly important to customers over the next decade? The answer, according to marketing guru Frank Luntz, is hassle

Warren Steven Brings Drapery Workroom into Corporate Facility
Warren Steven Window Fashions, Minneapolis, MN, has reported its custom drapery workroom has successful

Vendors and suppliers have an opportunity to gain customers.

Few positive discussions ever start with those words, but this could be the exception. In February, www.DWCon

Your mother probably told you, “Nobody likes a showoff!” While we would never argue with your mother, truth be told, we kind of like showoffs—in fact, we’re encouraging wind

Catching up with Budget Blinds and why Chad Hallock believes there is a better way for dealers to do business.

The goal has always been clear. Now it seems to be in reach. Shortly afte

The business and marketing strategy for One Stop Decorating, Kansas City, KS, i

At the 2009 International Builders’ Show (IBS) in January, the NextGen Urban Living home proved to be a winner for all co

Right there by underwater welders, cliffhangers and flying trapeze artists, it’s us: the champion risk-takers of the worl

Where are you and your business? If you are saying, “I am just trying to survive and make my payroll,” you are not alone. I don’t think there is a business today that is not making major changes an

Going green is no longer a trend. It’s mainstream. We have walked through the door to environmental consciousness and no one is turning back. Our collective conscience is to incorporate green mater

What do you do when one of your favorite clients finds fabulous fabric? Go with it!

That’s what Marie Adkins, Arentine Designs, LLC, Richardson, TX, did when

Today, more than ever, every sale counts. With marketing dollars stretched to the max, dealers want to make sure they are aiming at prospects most likely to become customers and most say average ho