At the 2009 International Builders’ Show (IBS) in January, the NextGen Urban Living home proved to be a winner for all concerned. While overall attendance at this year’s show was down substantially—attended by 60,000 building industry professionals, according to the National Association of Home Builders, the show’s producer—the number of visitors at the NextGen Urban Living home was anything but disappointing: more than 10,300 IBS attendees walked through the home, according to iShow, Bellevue, WA, the producers of the NextGen home.
With the number of newspapers and trade magazines attending the Urban Living home (including Draperies & Window Coverings), the amount of coverage expected throughout the remainder of 2009 from the event is estimate to be in excess of 10 million impressions, said iShow.
WINDOW COVERINGS SPONSORS
Among the home’s sponsors reaping benefits from this year’s NextGen home experience are Somfy Systems Inc. and Budget Blinds.
Budget Blinds installed Creative Shadings™, a product that allows homeowners to reprint images onto a solar shade. Used indoors or out, these solar shades can be used to preserve a view, even with the shades lowered, or used to camouflage a less-than-desirable view with images of a view the homeowners love.
Signature Series woven woods were also placed in the home. An on-trend product made from sustainable resources of grasses, reeds, bamboo and jute, these shades filled the home with natural good looks.
Built by Genesis Homes by Champion, the 2,000-square-foot Urban Living home was a showcase for best practices and must-have features.
The theme for the 2010 NextGen Home is A Home for the Generations. There is a growing interest among homebuyers to get more from their home purchase in today’s market, such as more green friendly construction, more energy efficiency and more flexibility. The current trend is to smaller homes, with many more homes being built in the 1,700- to 2,200-square-foot range. There also is a growing need for the same home to function well across generations, from young families to empty nesters, to those with special needs or who desire to age in-place.
Next year the International Builders’ Show will be return to Las Vegas January 19 to 22.