Glen Raven, Somfy launch national awning awareness initiative
With a goal of increasing consumer awareness of the benefits of awnings, Glen Raven Custom Fabric, Glen Raven, NC, and Somfy Systems, Cranbury, NJ, have launched a national program that includes consumer advertising, a dedicated Web site and an awning dealer locator. The program began in April and will continue through the peak selling season of 2008.
“Numerous factors are coming together that make awnings an increasingly desirable product for consumers,” said Doug Dubay, Glen Raven awning market manager. “Two hot topics on consumers’ minds that are making awnings more attractive are the need for energy conservation and growing awareness of harm to people and home furnishings from sun exposure.”
The central element in the new marketing program is a dedicated Web site (www.outdoorspaces.com), which includes information on the benefits of awnings as well as consumer information on how to secure the right awnings for a home. A dealer locator is accessible on the site, searchable by city or by ZIP code.
Hunter Douglas Moves Up on List of Top
Consumer Goods Companies, Also Cited
for Annual Sales Growth
Hunter Douglas, Upper Saddle River, NJ, now ranks 91 in the listing of the 100 top consumer goods companies across America for sales performance—higher than in previous years, the company stated, and above other prestigious companies such as Hermès and Coach.
Hunter Douglas also was highlighted in the Top 10 Housewares/Appliances category as the organization with the greatest annual sales growth at 15 percent—substantially more than that of the nine others in the ranking. The annual listing was based on extensive research by the editorial team at Consumer Goods Technology magazine and published in its November issue.
In addition, Hunter Douglas was the only window coverings company in the Top 100.
“We are very pleased to have achieved this status and want to thank our colleagues at Hunter Douglas as well as our dedicated fabricators and our many dealer and designer customers for our continuing success,” said Marv Hopkins, president and CEO, Hunter Douglas, Inc.
In addition to its ADOcoordinates fabric line with interchangeable color palettes, ADO, Spartanburg, SC, has introduced two new workroom product lines: ADOpanels and ADOshades. These lines offer convenient design templates and improved order forms to make it easy for its customers to build beautiful window treatments, the company stated.
ADOpanels are available in pleated, flat and specialty designs, and each comes with pre-measured widths. Depending on the design, pre-measured jabots and swags also are available. Panel designs can also come “fully loaded” to include fabrics and lining, seven pleat options, header options, rod options, trimming and accessories. Customers can simply check boxes that apply to the design and accessory they have in mind.
ADOshades are available in traditional and shaped roman and specialty shade designs, and provide customers with trimming and rod options depending on the shade chosen and the window size.
Lutron Broadens Roller Shade Fabric Line
for Commercial, Residential Applications
Lutron, Coopersburg, PA, has introduced The Classico Collection, its solar roller shade fabric line now featuring 14 additions for stylish, shading performance. The collection provides options for commercial and residential applications that require performance fabrics and features such as durability, fire retardancy and wider widths to fit larger applications. The collection also provides sustainable solutions and more fabric families to facilitate the selection of the right fabric for particular needs in a space.
The collection includes fabrics from manufacturers such as Creation Baumann, Designtex, Mermet and Phifer, as well as proprietary fabrics made exclusively for Lutron.
Fabrics are offered in sheer, dim-out and privacy. Sustainable solutions include PVC-free, 100 percent recycled, GreenGuard® certified, Oeko-Tex Standard 100® certified, or a combination of the above listed.
Lesson Provided Real-life Solutions for Students Students at New York City’s Fashion Institute of Technology (FIT) recently received a valuable lesson about window fashions from Joe Jankoski, Hunter Douglas vice president of corporate merchandising.
Jankoski shared his knowledge in the field presenting to approximately 24 juniors studying Home Products Development. The class discussed the breadth of Hunter Douglas products including Techstyle® Acoustical Ceilings that were recently featured at the Beijing 2008 Olympic Games and the real-life solutions provided by the array of Hunter Douglas window fashions.
PDE Adds to Mini-Lessons
Precision Draperies Education (PDE), Westminster, CO, has added two new How-to Mini-Lessons to its membership section. The new titles are: “How to Install Orient Expression Woven Woods” and “Installing Top-Down/Bottom-Up Woven Wood Shades.”
The new pages will be categorized for easy searching for a particular subject, said Kirk Axelson, president.
All lessons are shot on location in the PDE workroom or on site, allowing a quicker turnaround in response to customer requests for new content, Axelson added.
Next Creative Camp Scheduled for March
The Third Annual Creative Camp! event has been scheduled for March 5 to 8, 2009, at Camp Allen, Navasota, TX. This weekend event for medium to advanced level workrooms is produced by The Custom Sewing Institute and features industry leaders and specialists Joanna Braxton, Chris Watt, Carlette Cormier, Leslie Fehling, Sherrie Horner, Sharon Greiner, Sandy Gardner, Peggy Morgans and Donna-Marie Lee.
Hands-on classes allow the attendees to learn new techniques and to take home the newly constructed samples to show their clients and designers. The classes include Hands-on Motorization, Historical Pelmets, Fabric Origami and Fusible Appliqué, and Decorative Frogs and Chinese Knots.
Somfy’s New Web Site Offers Consumers
‘Where To Buy’ Section
Somfy Systems Inc, Cranbury, NJ, announced in December the launch of its new Web site. The new site maintains the same Web address (www.somfysystems.com); however, the look, feel and content are all new, the company stated.
Targeted toward consumers, the new site features numerous videos, updated photography, a Dealer Locator and a My Project section. The new Tools & Resources page provides information regarding upgrading motorized products and Frequently Asked Questions. The Products Tips section offers nice-to-know information regarding a variety of Somfy products, the company added.
The new site now offers a Where to Buy section. Consumers are able to locate a retail dealer by entering their ZIP codes and selecting the motorized products they are interested in. Interior Window Coverings, Retractable Awnings and Projection Screens are among the available selections.
EuropaTex Eco-Friendly Trimmings
The newest eco-friendly trimmings collection from EuropaTex Inc., Jersey City, NJ, is available. The Nature’s Choice collection can be browsed on the company’s Web site, www.europatex.com.
EuropaTex Inc. was established in the New York City area to take advantage of competitive market conditions and the birthplace of style and design. It quickly became recognized for producing trimmings and home fabrics to suit all clientele’s needs, the company stated.
With fully integrated production capability from in-house dyeing through final assembly, EuropaTex products are delivered on time, on budget and as specified, it added.
EuropaTex incorporates a broad range of production methods from traditional hand looms to high-capacity machinery giving it flexibility in its product range. Yarn types include both natural and synthetic fibers, dyed internally and offering a range of color options. Complimenting these yarns is a wide array of woods, metals, composites, glass, etc.
Draper Receives Energy Conservation Award
Draper, Inc., Spiceland, IN, has been recognized for its efforts to reduce energy use in the company’s facilities.
Draper was one of 20 companies to receive a 2008 Green-Tint Energy Award from the Indiana Energy Savings Initiative and Westinghouse Corp. This award is given to Indiana companies that effectively reduce their energy footprints by 50 percent. Draper received the Green-Tint Energy Award for cutting warehouse energy consumption through the use of Applied Air hybrid heating systems and Westinghouse T5 high efficiency light fixtures.
“We feel a responsibility to the environment, and have made reducing our environmental footprint a priority. It is nice to be recognized for our efforts,” said Chris Broome, Draper contract market manager.