Another year is starting, as hard to believe as that might be, and it’s going to be an especially important year for most businesses—perhaps a pivotal year. Charles Dickens might have described it as the best of times and the worst of times because surely there is uncertainty about the future (always is!), but more importantly there is opportunity ahead, too.
Without question, some businesses will have to change the way they operate. That’s not a bad thing. Any one, or company, that has been successful in window coverings has been so because they have made changes to their product offerings, to their business management operations, to their customer service, to their supplier relationships, to their marketing efforts, to the quality of what they sell, how they sell and who they sell to and have stayed away from pricing wars, mass markets and products too easily shopped around.
The good news for those who have prepared and are positioning their businesses to be leaner (perhaps) and more aggressive, savvy, efficient and profitable, when things turn around they will be the ones in excellent shape to dominate their markets.
This issue is chock full of help to get your business on the right track with articles on couture fabrication (page 22), on sales management systems (page 60), on business planning tips (page 56) and on step-by-step fabrication (page 50). As your complete industry resource, Draperies & Window Coverings continues to be there with practical advice from industry leaders, proven business and fabrication techniques, design ideas and product information with each issue of the magazine and continuously on www.DWConline.com.
And there are more solutions on the way. As a springboard into 2009, the D&WC Designer & Workroom Conference in Springfield, MA, prepped attendees with the ideas and knowledge they need to strengthen their businesses (see pages 40 to 46). In a few short months, the Southern D&WC Conference opens in Jacksonville, FL (March 12 to 14). More sessions, more opportunities, more networking, more solutions for solving today’s business dilemmas will available there. We invite you to keep checking www.DWConference.com for the latest information on this conference, and discover what you need to know.
Draperies & Window Coverings