WINDOW FASHIONS, INC. PRESENTS CENTER STAGE
Window Fashions Inc., Natrona Heights, PA, will be host to Graber Center Stage product trainings in various cities, the company announced. In the past, these programs have been held in Pennsylvania, Michigan, Illinois, New York and New Jersey.
The Graber Center Stage training programs will be presented by Rose Webb. “What better way to grow your business, then by learning more about the products you are selling?” said Webb.
Training programs will be scheduled in various cities through the remainder of the year.
TREND LAUNCHES BETTER HOMES & GARDENS FABRIC COLLECTION
Trend, Tulsa, OK, has launched a collection of fabrics licensed by Better Homes & Gardens® magazine. The exclusive collection contains two books: the first consists of color coordinated fabrics for interiors, while the second book, which also has fabric patterns arranged by color, is specifically designed for both indoor and outdoor use.
Both books are specifically merchandised with coordinating prints and wovens focusing on classic and fashion-forward designs in fresh color palettes, according to Rebecca Creal, Trend’s managing director.
“It is with great pride that we are launching the exciting partnership between these two brands,” Creal said. “Better Homes & Gardens has an influence that reaches millions of Americans. Trend, one of the newest and fastest growing suppliers to the design trade, offers . . . quality fabrics, dependable delivery and reliable customer service,” she added.
GLEN RAVEN, SOMFY LAUNCH NATIONAL AWNING AWARENESS INITIATIVE
With a goal of increasing consumer awareness of the benefits of awnings, Glen Raven Custom Fabric, Glen Raven, NC, and Somfy Systems, Cranbury, NJ, have launched a national program that includes consumer advertising, a dedicated Web site and an awning dealer locator. The program began in April and will continue through the peak selling season of 2008.
“Numerous factors are coming together that make awnings an increasingly desirable product for consumers,” said Doug Dubay, Glen Raven awning market manager. “Two hot topics on consumers’ minds that are making awnings more attractive are the need for energy conservation and growing awareness of harm to people and home furnishings from sun exposure.”
The central element in the new marketing program is a dedicated Web site (www.outdoorspaces.com), which includes information on the benefits of awnings as well as consumer information on how to secure the right awnings for a home. A dealer locator is accessible on the site, searchable by city or by ZIP code.
NEW CHELSEA COLLECTION OFFERED BY THIBAUT
Thibaut, Newark, NJ, has launched the Chelsea collection of wall coverings and companion fabrics featuring designs aimed to enliven the home.
Adapted from original artwork, patterns range from retro designs to modern interpretations of classic styles, the company stated. Printed and woven companion fabrics with swirling embroideries, cotton stripes, chenille dots and geometric patterns can be found in Chelsea Prints and Woven Fabric collections, it added.
Founded in 1886, Thibaut distinguishes itself with exclusive artwork created by an in-house design team. Design styles range from historic reproductions, toile, and chinoiserie to tropical and novelty patterns.