BREITER, HOUSE OF WINDOW COVERINGS REACH MILLION-DOLLAR MARK
Christopher Breiter, CEO/owner, House of Window Coverings, Las Vegas, NV, launched a start-up window coverings company and has turned it into a million-dollar operation within 10 months. Breiter says he has achieved this success in spite of a depressed housing market and stiff competition because he follows four principals: exceptional customer service; a caring, knowledgeable sales team; affordable quality products; and competitive prices.
During the first half of 2007 House of Window Coverings hit $400,000 in sales with an average sale of $3,500. By December, the company reached $1 million in sales with an average sale of $5,000 and had served more than 400 customers throughout the Las Vegas Valley, Breiter says.
The 1,200 square-foot House of Window Coverings showroom opened in February 2007 with two sales consultants and a part-time installer. Within two months, four more sales consultants were hired along with two more installers and an office manager.
Breiter says his keys to success are a retail location on a busy street that was already built-out, a strong sales team, strategic alliances with industry partners such as Hunter Douglas and Polar Shades, low overhead and affiliations and relationships with local designers, realtors, developers and flooring and furniture stores. He focused on building his brand through print and Internet advertising, purchasing booths at home shows and joining networking groups including the Las Vegas Chamber of Commerce, the Better Business Bureau and the Window Coverings Association of America (WCAA).
STERN’S DESIGN HELP CAPTURE AWARD OF EXCELLENCE
Designer, Katie Sterns, Showcase Stagers, was recently honored when her client, Sherman Associates, Inc., won a 2007 Reggie Award of Excellencesm in the Fall 2007 Parade of Homes™. The model home is at Wentworth Place Townhomes, West St. Paul, MN.
Sterns provided all design, decorating and merchandising for the interior and exterior finishes of the model home. The new home’s design features Hunter Douglas Skyline™ window panels and Chalet Woods® wood blinds from Warren Steven Window Fashions, Minneapolis, MN.
“It’s so important that all the design elements in the home work together, forming a cohesive whole,” Sterns says.
PLASTIBEC ADDs JOHNSON TO U.S. WESTERN TERRITORY
Plastibec, Boisbriand, Quebec, Canada, welcomes Dave Johnson, who has joined the company as an addition to its U.S. western regional territory.
Johnson brings with him 25 years of experience in the window coverings industry. He will be covering Northern California, Arizona, Oregon, Washington, Idaho, Utah, New Mexico and Colorado.
WINDOW FASHIONS, INC. PROMOTES IUSI
Window Fashions, Inc., Cheswick, PA, has promoted Connie Iusi to production manager of horizontal blinds at the company’s Pittsburgh plant.
Iusi has been with the company for 10 years. She started in packing and shipping and after one year was promoted to assistant production manager of horizontal blinds.
IFDA ANNOUNCES NEW OFFICERS
Maureen Klein was inaugurated as 2008 president of the New York Chapter of the International Furnishings and Design Association (IFDA). She takes over the reins from Susan Hirsh, who served as president for two years through 2006 and 2007.
Klein has been an editor of several home furnishings/DIY publications and is a marketing specialist for Designer Showhouses. She has been a member of the IFDA for 13 years and has served on the board over the years as vice president of special events, financial resources and membership.
“The IFDA has a 61-year-old history of being the source for bringing together home furnishings professionals from all areas of the industry. I’m very excited about our plans for the upcoming year,” stated Klein.
The other new officers from the home furnishings industry are Penny Sikalis, president-elect; Susan Hirsh, advisor, past president; Agnes Freas, treasurer; and Susan Slotkis, secretary.