We shouldn't have to tell you that shutters have been a growing product category for some time now. In fact, to show just how much the category has developed we went back into our archives to compare the results of this survey to an identical one that ran in 1992. If you are not currently selling shutters, once you see the profits involved, according to our survey responses, you may rethink that decision.
The numbers represented by the results are not just guesses—84 percent of the survey respondents have been in the industry for more than 10 years. These experienced professionals go on to tell us why consumers purchase shutters, the most popular types of finishes and the exploding growth found in vinyl shutters. We are confident these results can be translated into the horizontal wood category as well. Our shutter survey results begin on page 40 and are followed by a product showcase displaying wood and faux wood blinds and shutters.
We shudder to think what might happen to your business should you ignore this informative survey. Thanks to all who participated, we look forward to delivering more up-to-date "Hot Product Categories" in the months ahead.