ROWLEY WEB SITE RECEIVES DESIGNER MAKEOVER
Rowley Co., Gastonia, NC, has launched its new Web site, unveiling drastic design and content changes. The site’s purpose—to be a valuable, user-friendly customer tool—remains unchanged, the company states.
Designed for easier shopping and navigation, visitors to the updated site will also find fresh content and many new features, it adds. Notable examples include how-to videos, technical services, and project ideas and solutions.
“Customer service has always been our company’s foundation,” says Bill Taylor, CEO, “and the new Web site is another remarkable example of our strong commitment to that focus.”
Taylor expects the site’s new Rowley Customer Showcase to be very popular with users. “Our customers have made us who we are, and they also make some amazing products using our tools and supplies. This is a chance for us to see more of their creative work, and for them to be recognized by the entire Rowley community,” he said.
Founded 28 years ago, Rowley Co. is a manufacturer and distributor of decorating supplies and more. Its product line includes more than 2,700 unique items for workroom, installation, design, quilting, upholstery and marine applications.
DREAMDRAPER INITIATES XCHANGE FORUM
Evan Marsh Designs, Bethlehem, PA, has announced the initiation of a new online forum, the DreamDraper® xChange.
The forum includes a public venue for any interested party and a private venue for DreamDraper product customers. Users can ask questions and share designs, ideas and tips on a wide range of subjects related to window treatments and interior design. The forum provides a way to interact with peers and to receive free support. It is moderated by Ann Johnson, who is a well-known author of two handbooks on swags and a CHF Academy instructor.
HUNTER DOUGLAS PRESIDENT’S SAFETY AWARD PRESENTED TO PLASTIC & CASTING CENTER
Hurley Mitchell, president of Hunter Douglas Manufacturing Group, presented the company’s President’s Safety Award for Best Overall Division to Kelly Wiman, general manager of the Hunter Douglas Plastic & Casting Center, Owensboro, KY.
The facility’s safety performance is consistently far better than the industry norm and was the best of all 50 Hunter Douglas divisions for the past two consecutive years, the company states. The division was awarded VPP STAR status in 2005, which is one of the highest honors that the Occupational Safety and Health Administration offers.
Upon conferring the award on behalf of Marv Hopkins, Hunter Douglas president and CEO, Mitchell stated, “Our employees are the keys to the success of Hunter Douglas. Their work here defines us each and every day, and their safety and well-being will continue to be a number one priority for the company.”
GREENHOUSE DESIGN AWARDS FIRST WINNERS OF FABRIC CREDITS
Greenhouse Design, High Point, NC, has announced the first winners of its referral contest in which designers could refer colleagues and be entered to win one of eight $1,000 fabric credits. The contest was designed to thank customers for their loyalty and to help Greenhouse Design in its aim to become one of the fastest growing fabric suppliers.
The first four winners announced are: Interiors by Decorating Den, Plainfield, IL; Above and Beyond Custom Interiors, Maryville, TN; Ali McPhail Interior Design, Ft. Mill, SC; and Stroud’s Upholstery, Raleigh, NC.
Four more winners were to be chosen during the month of June. The promotional contest ran through June 20.
“We truly appreciate the loyalty our customers have with us,” said Mike Bivins, president. “Designers know they can trust our quality products and high-class service, which leads to a relationship of trust. That’s something that you don’t find easily these days.”
The company’s Web site, www.greenhousedesign.net, features a searchable database stocked with more than 10,000 fabrics and trims. Search categories range from item number and keyword to color. Greenhouse offers same-day shipping of fabric orders and quarter-yard samples as part of its high-end customer service portfolio.
WARREN STEVEN HOSTS ELEMENTS TRAINING SEMINAR IN MINNEAPOLIS
Warren Steven Window Fashions, Minneapolis, MN, hosted more than 200 attendees for Hunter Douglas Elements™ training in mid-May. It was one of four locations nationwide selected by Hunter Douglas to offer the training.
Elements is designed to educate dealers and installers about Hunter Douglas product features and benefits using hands-on training methods, real-world dialogue, product interaction booths, displays and sampling vehicles. The training emphasizes customer relationship building and multi-dimensional sales and marketing techniques.
“I strongly believe in education and continuing our programs to help our dealers become more successful,” said Mike Mann, Warren Steven principal. “The team at Warren Steven Window Fashions made an excellent effort getting our dealers in this environment to continue their education and hopefully, increase and create sales success stories.”
A variety of courses were taught by Cliff Sparks, Rob Powell and Nick Prinz from Hunter Douglas’ Certified Professional Installer Programs and Paula Bongartz of Warren Steven Window Fashions. Sally Morse, director of creative services for Hunter Douglas, taught two marketing-related courses.
THREE SUNBRELLA FABRIC COLLECTONS WIN ADEX AWARDS
Three groups of Sunbrella® brand fabrics have won honors in the Awards for Design Excellence (ADEX) Competition, the largest and most prestigious awards program for product design of furniture, fixtures and finishes marketed to the design trade. The Sunbrella Mackenzie Collection received the top-level platinum award, Sunbrella Hallesberg Sheer Collection a gold award and the Sunbrella Clipped Sheer Collection a silver award.
“Recognition in a national design contest such as the ADEX awards is exciting affirmation of the increasing design sophistication offered by Sunbrella fabrics, ” said Gina Wicker, design and creative director for Glen Raven Custom Fabrics, LLC, makers of Sunbrella.
The Mackenzie Collection includes a range of patterns combining traditional patterns with contemporary color. The Hallesberg Sheer Collection features true leno sheers in 118-inch widths. The Sunbrella Clipped Sheer Collection includes three unique fabrics, each featuring delicate “eyelash” effects created by a special manufacturing process.
NEW WAVERLY WEB SITE GOES ONLINE
NexCen Brands Inc., New York, NY, owner of the Waverly brand, has launched a new Waverly.com Web site. The new site reflects the expansion of the Waverly brand beyond home furnishings to encompass a customer’s full lifestyle, the company states.
The Web site creates an interactive environment for consumers through its Styling with Sandra Lee section. Waverly spokesperson Sandra Lee is a home and style expert with an Emmy-nominated television show, “Semi-Homemade Cooking with Sandra Lee,” which airs on the Food Network. Webcasts and other events with Lee will be featured regularly on the site.
The new site also includes an Inspiration Gallery of decorated room images based on Waverly design themes, as well as an extensive product library search of Waverly fabrics, wallpapers and paint. It also helps consumers locate retail stores and catalogs where they may purchase Waverly products.
DRAPER ANNOUNCES ONLINE PRESS KITS
Draper Inc., Spiceland, IN, is committed to the Three Rs: reduce, reuse and recycle. So, instead of big, bulky folders stuffed with press releases or plastic CDs with plastic covers, the company announced that its media kits now exist only online.
Information about the company, including high-resolution images for each trade show Draper attends, now can be downloaded at www.draperinc.com .
Draper also offers GreenGuard™ certified products that meet the strictest indoor air quality standards, window shades that reduce glare and heat while allowing a view, and quiet motors that even reduce noise pollution.
HUNTER DOUGLAS PARTICIPATES IN HABITAT FOR HUMANITY CORPORATE CHALLENGE
An annual participant in the Paterson, NJ, Habitat for Humanity Corporate Challenge, Hunter Douglas employees were given the day off to help build homes for lower income families in the area.
More than 20 employees were on hand to contribute to the efforts on June 3. With their help, families in the community will be given a fresh start and a place to call home.
Hunter Douglas has a longstanding relationship with Habitat for Humanity International. This year marks the 16th year it has been a national sponsor. Hunter Douglas donates and delivers its custom-made window treatments for the privacy rooms of all new and rehab Habitat home construction. Since 1992, Hunter Douglas has covered more than 100,000 windows in Habitat homes across the United States and in Canada.
OCTOBER IS NATIONAL WINDOW COVERING SAFETY MONTH
The U.S. Consumer Product Safety Commission (CPSC) and the Window Covering Safety Council (WCSC) will partner once again this October to observe National Window Covering Safety Month. This year’s campaign will mark the sixth annual observance.
According to information provided by the CPSC, since 1990 approximately 200 infants and young children have died from accidentally strangling in window cords. This month-long, nationwide campaign is designed to increase consumer awareness of potential window cord hazards, as well as to urge parents and caregivers of young children to only use cordless window products in young children’s bedrooms and replace all window coverings in the home made before 2001 with today’s safer products.
To invoke industry wide participation, the “Make the Right Choice, Kids . . . Cords . . . Caution” safety slogan will be the theme for the promotional campaign. In addition, the official National Window Covering Safety Month campaign logo, depicting a child’s hand grabbing the cords of a window blind, will be used.
The WCSC will direct public awareness initiatives and National Window Covering Safety Month marketing activities on behalf of the industry. Planned initiatives include issuing news releases for print and broadcast media, a special National Window Covering Safety Month page on the WCSC Web site, and cooperative promotional efforts with safety groups.
WCSC will provide artwork, advertisement templates and cord safety information for reproduction and use by industry members and retailers in promoting National Window Covering Safety Month. Materials can be downloaded free of charge at www.windowcoverings.org/industry. Access requires user name: October; password: safety.
CORRECTIONS AND CLARIFICATIONS
In the May 2008 issue, as part of the report on D&WC’s Southern Designer & Workroom Conference (“The Voters’ Choice,” page 52), two photographs of room design vignettes were incorrectly identified.
The foyer, designed by Barbara Hooger, fabrication by Robin McCallister Designs, was incorrectly identified as the dining room. Likewise, the dining room, designed by Diana E. Wheeler, fabrication by Dew Sew Fine, was incorrectly identified as the foyer. We regret the error.