A flaw in the system? Perhaps. The April monthly poll on DWConline.com asked visitors: How important to your customers is motorization? The idea was to gauge sales of motorized window treatments to learn if they were rising, falling or staying about the same.
A total of six possible answers were provided as shown in the illustration. (One of the choices, “Moderately Important,” did not elicit any responses and so was dropped from the chart.)
That last choice, I don’t offer motorization, was added almost as an afterthought. While it certainly was expected that some dealers would report they do not offer motorization, it was never thought that a whopping 88 percent of our respondents would select it.
This result immediately raised eyebrows and questions. How could that be? Just who is answering our poll, anyway? Upon further investigation, it was found that based on comments left on the poll that a suspiciously high number of respondents likely were not in the window coverings industry. Changes were immediately effected that would eliminate this possibility in future polls.
Still, let’s take a look at what we have. Could that high of a percentage of the industry really not offer motorization? Maybe. Motorization has suffered the stigma of being difficult, best suited for new construction when the walls still are open. Yet with the growth of home theaters, surround sound and home networks, it’s hard to accept this many dealers not offering motorized window treatments—especially with the advances from manufacturers making specifying and installing motorization much easier. It is, ahem, a remote possibility.
There is some good news to be found here. The two categories “Very Important” and “Growing in Interest” double the responses in the categories “Falling in Interest” and “Not Very Important.” At least that part of the poll seems to be moving in the right direction.
Be certain of this: We will revisit this topic and try again to gauge interest in motorization later in the year. We’ll see how the responses then compare to what we have now.
In the meantime, be sure to check online for our next poll.