It’s a longstanding tradition in the window coverings industry that wives choose the treatments and husbands write the checks for them. That’s not to say husbands have no interest or say in the matter, but if you are dealing with “average” Americans—as we have in this space over the past several issues—and you work mostly with middle age, upper-income homeowners (arguably the most profitable target market) then chances are better than even that you will be dealing with both husbands and wives.
According a U.S Census Bureau report on marital status by Rose M. Kreider and Tavia Simmons, 54.4 percent of Americans aged 15 and over are now married.
The report on the census finds regional variations in the marital status distribution are relatively small, no more than a few percentage points from the national average. People in the Northeast, for example, had the lowest proportion of population now married at 53 percent; the highest proportion was 55 percent in the Midwest.
Geographic differences in marital status are related to many factors, the report states, ranging from religious, cultural and ethnic patterns to current social and economic circumstances. Some areas of the country attract younger, single people because of jobs or educational opportunities, while other areas may attract older people because of climate and amenities for the retired population.
Consistent throughout the country , however, was that suburbs of larger cities tend to have the highest percentage of people now married.