1986 - 1990 / Building on Success
It was at time to try new things: Eastern Europe and Russia try capitalism as the Berlin Wall crumbles and Romania overthrows its leaders, Fox enters the market as the fourth television network, and the first World Wide Web browser is developed at CERN.
As Draperies & Window Coverings entered its second five-year stretch, it builds on its early success and grows along with the industry it covers. Reader surveys queried readers on sales compensation, contract markets, direct mail and customer preferences. Market reports analyzed prices, fashions and what’s hot in major U.S. markets.
The success of the World of Window Coverings trade shows and seminar programs lead to the creation of an educational division. With both the World of Window Coverings and the Western World of Window Coverings in full swing, the magazine looks north to host its first Canadian show in 1990. At the same time the magazine’s first Canadian edition rolls off the presses.
Bill Harris founds International Trade Associates,
Inc. (ITA, Inc.) as a sales agency for a PVC extruder recognizing
untapped opportunities in the hottest product category in the industry:
ITA, Inc. opens a customer service and market support center in
St. Augustine, FL, while adding sales personnel throughout the U.S.
January: Space shuttle Challenger explodes shortly after lift off.
Nanik acquires The Shuttery.
Memorial service is held for Harry A. Weiss, founder and board chairman of Wesco Fabrics, Inc.
February: President Ferdinand Marcos flees Philippines.
April: A major nuclear accident is reported at the Soviet Union’s Chernobyl plant.
The World of Window Coverings show moves to the Georgia World Congress Center, Atlanta, GA, prompting attendance to nearly double to 7,000 attendees.
May: Hunter Douglas acquires Dixie Vertical Industries.
March: The World of Window Coverings show opens
at the Georgia World Congress Center, Atlanta, GA.
Joanna Western Holdings, Inc. sells its consumer product lines to
CHS Industries, Inc.
June: Britain’s Prime Minister Margaret Thatcher wins rare third term.
July: Oliver North testifies before Congress on Iran-Contra operations.
September: The American Window Covering Manufacturers Association (AWCMA) launches “Window Coverings For
a Change” consumer awareness campaign.
December: The Decorative Window Coverings Association is formed.
January: United States and Canada reach free trade
April: The World of Window Coverings show is held at the Baltimore Convention Center, Baltimore, MD.
James S. Bugg becomes sole owner of Decorating Den Systems, Inc.
June: Levolor Lorentzen, Inc. is bought out by the investment group Dean Witter Capital Corp.
July: Democratic National Convention nominates Michael Dukakis and Lloyd Bentsen.
August: Republican National Convention nominates George Bush and
Hunter Douglas introduces Fabrette.
November: Robert M. Perkowitz, Inc. and Frontenac Co. purchase LouverDrape, Inc.; LouverDrape Canada; and Del Mar Window Coverings.
December: Pam-Am 747 explodes from terrorist bomb over Lockerbie, Scotland.
F. Schumacher announces plans to celebrate its centennial in 1989.
January: Graber marks its 50th anniversary.
February: Iran’s Ayatollah Komeini sentences Salman Rushdie to death for his book “Satanic Verses.”
March: The ruptured Exxon Valdez spills 11 million gallons of crude oil into Alaska’s Prince William Sound.
The World of Window Coverings show opens at the Orlando Convention Center, Orlando, FL.
April: Memorial service is held for Hubert Wulf, founder, owner and CEO of ADO.
June: Tens of thousands of Chinese students take over Tiananmen Square.
August: Army General Colin Powell is appointed chairman of the Joint Chiefs of Staff.
ADO celebrates its 10th anniversary.
October: D&WC announces its first International Student Competition for Window Treatments.
November: After 28 years, the Berlin Wall comes down.
December: Comfortex sells a minority interest to Masco Corp.
Memorial service is held for Joe Morgan Sr., founder and chairman of Lafayette Venetian Blind.
ITA, Inc. introduces a hollow vinyl shutter
that becomes a category leader.
February: Communist Party relinquishes power in the Soviet Union.
April: Eighth annual World of Window Coverings show opens at the Baltimore Convention Center, Baltimore, MD.
Chromagraphic Processing Co. joins forces with Coastal Aluminum Rolling Mills, Inc.
June: Jim Mathews is named vice president, marketing at Hunter Douglas.
The World of Window Coverings™ Canada debuts at the International Centre, Mississauga, Ontario, Canada.
August: Iraqi troops invade Kuwait setting off the Persian Gulf War.
Also of Note:
* “The Oprah Winfrey Show” airs (1986)
* Ted Turner starts Turner Network Television (TNT) and buys MGM’s film library (1988)
* Lucille Ball dies (1989)
* “Seinfeld” debuts on NBC (1990)
* The Hubble Space Telescope is launched (1990)