WAVERLY, ELLERY PARTNER IN HOME FASHIONS
Waverly®, New York, NY, has announced that Ellery Home Brands Co., an affiliate of Ellery Homestyles LLC, has entered into a long-term licensing agreement to manufacture Waverly branded home fashions products including bedding, window treatments and other home categories. Ellery will utilize Waverly’s vast design archives, thus converting the Waverly Home Fashions business to a licensing model.
Gerald Puschel, president and CEO of parent company F. Schumacher & Co. comments, “Our home fashions business has grown to the point where it is beneficial to bring on a partner to allow us additional opportunities in the finished product arena.”
Waverly will continue to concentrate on its core competencies of design and marketing for the Waverly brand, in addition to continuing its various licensing partnerships in other key product categories. Ellery Home Brands Co. will utilize its expertise in sourcing and execution to further increase the multi-channel distribution of the home fashions business.
Carolyn D’Angelo, vice president of marketing and licensing adds, “The partnership with Ellery Home Brands will allow us to focus on design and marketing, an expertise for which Waverly is known. With a strong partner known for its worldwide sourcing capabilities, Ellery Home Brands will enable us to take Waverly to the next level.”
Waverly, a division of F. Schumacher & Co., has played a role in home decorating for more than 75 years. As a premier home furnishing brand, Waverly offers consumers fabrics, wallpaper and a multitude of coordinated home fashions available at various retail channels. Waverly now licenses its designs and brand name to more than 20 manufacturers of high-quality home furnishings and related products.
Established in 1924, Ellery Homestyles supplies private label home fashion products including window treatments, decorative pillows and throws, bedding, slipcovers and blankets to major retailers in all channels of distribution. Headquartered in New York City, with international offices around the globe, Ellery Homestyles continues to meet the demanding needs of today’s retail environment.
INTERIOR DECORATING FRANCHISE FORMS CHARITABLE FOUNDATION
Décor & You®, Southbury, CT, has formed The Decor & You Charitable Foundation as a private organization to help the company facilitate charitable giving in the communities where its designers and regional directors live and work.
“Our mission is to help improve the lives of families and pets by planning fund-raising events for various related causes across the country,” said Josie Cicerale, COO and co-founder of Decor & You.
At its annual conference in September, Décor & You co-sponsored an art party with Art in Motion and several other vendors where they auctioned donated art and accessories to raise money for victims of Hurricane Katrina.
The silent auction raised $5,570 for the foundation. Half of the proceeds were donated to the Salvation Army (www.salvationarmy.org) and the other half to Noah’s Wish (www.noahswish.org), a nonprofit animal welfare organization.
3 BLIND MICE WINS 2005 BBB AWARD FOR MARKETPLACE ETHICS
San Diego, CA-based, 3 Blind Mice Window Coverings, Inc., received the Torch Award for Marketplace Ethics by the Better Business Bureau (BBB) of San Diego. The BBB’s Annual Torch Awards program, presented by SDG&E, recognizes local businesses and charities that have demonstrated exemplary ethical business practices in their relationships with employees, vendors and customers. The entry process for the Torch Award is extensive. Winners are selected by a panel of independent judges.
“The Torch Awards publicly recognizes and celebrates those companies that are making a conscious choice to conduct their businesses in an ethical manner,” said Sheryl Charleston, local BBB president and CEO. “This award distinguishes companies that adhere to the ethical standards of the BBB and have achieved a strong competitive advantage as a result.”
3 Blind Mice received the award in the category of five to 10 employees. More than 500 business professionals and community leaders attended the awards luncheon at the San Diego Convention Center.
EXCITING WINDOWS! HOLDS SECOND ANNUAL CONFERENCE
The main themes of Exciting Windows! 2nd Annual Conference, held at the Flamingo Hotel, Las Vegas, NV, January 28 to 31, were building a high-quality business through preferred customer marketing, branding for profits and building a sales team.
Conference attendees joined seminars sessions with industry experts and networked with members while gaining access to education and marketing programs, advanced selling techniques and new, exclusive products.
Session leaders included Len Casey, two-time recipient of the DuPont International award for Marketing Excellence; Harvey Nudelman, president of Fabricut, a leading fabric distributor; and Neil Gordon, columnist and national director of design for Exciting Windows!
“Window covering business owners today are looking for ways to attract better customers at a lower cost of advertising and tie-in with a national brand identity,” said Steve Bursten, co-founder and chairman of Exciting Windows! “That’s what the Exciting Windows! Annual Conference is all about.”
Exciting Windows!, Bethesda, MD, is a nationally-advertised brand for exceptional shop-at-home window fashions service. The company provides homeowners with a unique guarantee and dealers with support for marketing, sales, training, technology and profit management.
COMFORTEX ADDS FOUR FABRICS TO ROMAN, ROLLER SHADE LINE
Comfortex Window Fashions, Maplewood, NY, has introduced four new fabric collections to its Serenade™ line of Roman and roller shades.
South Pacific Stripe fabrics are woven to look like true woven woods; Polynesian Sands calls to mind sandy beaches seen around the world with variegated and contrasting threads; Tranquil Sheer combines today’s most popular patterns with gently filtered light; and SilverScreen™ are technologically advanced and energy efficient sunscreens.
These exclusive fabrics are available now and are showcased in the updated Comfortex and Comfortex BlindCrafter™ editions of the Serenade sample books.
NORMAN RELEASES INFORMATIONAL CONSUMER SHUTTER BOOKLET
Norman Shutters, Santa Fe Springs, CA, has released a 28-page color booklet on the many attributes of its Sussex Shutters. The booklet is intended for use by retailers who sell Sussex Shutters and helps explain the many advantages of owning these custom hardwood shutters. The booklet features 27 full-color photos that retailers may employ in assisting consumers to visualize how the shutters will enhance their homes.
“This new booklet reveals details about our unique manufacturing and handcrafting processes that contribute to the high quality of our shutters. Once consumers understand the quality and value benefits of Sussex Shutters we feel that their choice will be to order Norman Shutters,” said Paul Shih, senior vice president of sales and marketing.
Among the booklet’s highlights are discussions of quarter sawn louvers, mortise-and-tenon joints, multiple-step hand-finishing process, Prescription Wood Conditioning™ and reinforced engineered stiles. It also is available online at www.normanshutters.com.
AIA SUPPORTS FUEL USE REDUCTIONS, STANDARDS THAT CONTRIBUTE TO SUSTAINABLE FUTURE
The American Institute of Architects (AIA), Washington, DC, has adopted position statements to promote sustainable design and resource conservation to achieve a minimum reduction of 50 percent of the current consumption level of fossil fuels used to construct and operate buildings by the year 2010. In order to accomplish this goal, the AIA will collaborate with other national and international organizations, the scientific research community, and the public health community. As part of this initiative, the AIA also will develop and promote the integration of sustainability into the curriculum for the education of architects and architecture students so that this core principle becomes a guiding mindset for current and future architects.
“Buildings account for 48 percent of U.S. energy consumption and generate far more greenhouse gas emissions than any other sector,” said R.K. Stewart, FAIA, facilitator of the AIA Sustainability Summit Task Force. “As architects, we must accept responsibility for our role in creating the built environment.”
The AIA also supports the development and use of rating systems and standards that promote the design and construction of communities and buildings that contribute to a more sustainable and environmentally conscious future.
SUMMIT LAUNCHES TWO WOOD COMPONENT COLLECTIONS
Summitt Forest Products has launched its Natural Elements™
and Private Reserve™ collections of in-stock wood blind components.
The Natural Elements lineup features basswood finished in five decorator paint colors (including sandblast) and six beautiful, scratch-resistant UV top-coated stains.
The Private Reserve Mendocino collection showcases premium woods such as knotty pine, red oak and Jatoba. The Private Reserve Sonoma collection features beautifully refined furniture-quality finishes on select handcrafted basswood components. Standard and customized sample decks are available.
Private Reserve also offers fabricators innovative new concepts in ordering and inventorying wood blind components with Exact-Pack zero-inventory and Easy-Pack low-inventory programs.
Both collections are in-stock and ready to ship from the company’s new distribution center in Chino, CA.