If the George Orwell quote is true, that at 50, everyone has the face he or she deserves, then ADO is looking pretty smashing in its commemorative year. As ADO Gardinenwerke celebrates its 50th anniversary this year, it has been pulling out all the stops to mark this occasion in style. But that’s not all—we can look to ADO’s younger sibling, ADO-USA, to celebrate its 25-year anniversary in tandem.
It’s hard to start a business in a recession, but that’s
what founder Hubert Wulf and his wife, Marianne, did in 1954, when
establishing ADO Gardinenwerke in rural Aschendorf, Germany. Offering
homage to the town, Wulf culled letters found in the name AschenDOrf,
to brand his company—and its high-quality 118-inch seamless
drapery fabric and accessories.
As could be expected, success quickly followed and in 1979, the
Wulfs expanded their business into the United States, establishing
ADO-USA in Spartanburg, SC.
Today, Wulf’s sons Andreas and Klaus are at the helm, leading
ADO Gardinenwerke, ADO Corp. and all other ADO facilities worldwide.
It’s a satisfying year, then, to reach such a milestone and
be at the top of the game. Indeed, Klaus Wulf was nominated for
Entrepreneur of the Year 2004 in Germany.
To commemorate the occasion, ADO-USA has selected some of its top
fabrics in this season’s popular colors and styles to showcase
in a trio of special Anniversary Books (see D&WC, April 2004,
A Gold Book, which represents ADO International’s 50th anniversary,
will feature yellows and reds; a Silver Book, representing ADO-USA’s
25th anniversary, will highlight blues and greens; and an ADO Red
Book (red representing the red in ADO’s logo) will showcase
neutrals. The anniversary collection consists of ADO’s washable,
118-inch, seamless multi-purpose fabrics. “We have always had
a great reputation for seamless sheers, so 25 years later, we wanted
to educate the trade on the benefits of seamless over-drapery fabrics,”
says Tammy Thompson, executive vice president of sales, ADO-USA.
The books will be in circulation for a minimum of two years and
are available at any of the trade showrooms ADO does business with.
[There’s more information at www.ado-usa.com or ADO customer
service at (800) 845-0918.]
Germany ADO celebrated its 50 years in March of this year, inviting
government dignitaries, as well as directors from every country
where there is an ADO sales office. It was a huge success, capped
with a colossal party the next evening for all of the employees
from the German mill.
For ADO-USA, however, the party is just getting started. Starting
with a celebration meeting at the Spartanburg mill on Friday, October
8, with invited customers and Wulf and his family, the celebration
continues with a tour of the Biltmore House in Asheville (where
ADO fabrics hang). Dinner at the famous Grove Park Inn Resort follows.
On Saturday, October 9, the celebration wraps up with golf and shopping
and finishes with a black-tie party at the Marriott ballroom in
Spartanburg where ADO will recognize its partners and employees
of 25 years. Those employees are Stanley Edwards, Weaving and Maintenance
Manager, and Evelyn Rice, Quality Control Supervisor.
And as this milestone passes, ADO will continue to offer quality
“Gold Thread”-imbued products, with a five-year guarantee
that its fabric will be dimensionally stable, colorfast and free
of manufacturing defects, even when machine-washed. It’s this
pride of quality and expedient and steadfast service that will see
this company through to its next big landmark.
GATHERING OF PARTNERS
To celebrate its anniversary, ADO invited its oldest partner
accounts from each region of the country to join them at the
Spartanburg Marriott Renaissance Hotel for its October 9 celebration.
They include (confirmed at this press date):
• Linda Isaacson, Fabric Place/Sportswear Store Inc., 136
Howard St., Framingham, MA
• Sharon Davis, Shades & Draperies, 4905-D Hwy. 17
S Bypass, Murrells Inlet, SC
• Lori Irons, Home Showcase Interiors, 25173 Marion Ave.,
Punta Gorda, FL
• Alan Lancaster, Window Magic Blinds & Draperies,
17743 Tomball Pky., Houston, TX
• Kevin White, White’s Draperies And More, 1816 N
Placentia Ave., Placentia, CA
• Robert Byers, Robert’s Drapery Center, 504 East
NW Hwy., Mt. Prospect, IL