Our company began making and selling bamboo and Roman shades 25 years ago. Over this period, we have seen the market grow greatly as people gravitate towards the use of natural materials. With this growth, woven woods have become a large percentage of our overall business.
As the market grew, we began offering bamboo shades in custom paint colors and stains. To keep pace with the demand and to expand our product selection, we recently began distributing Century Woven Woods. There is a broad range of woven wood products on the market, ranging from the bargain basement, ready-made quality to the high-end with details such as select quality materials, hand sewn rings and top-quality finishing. This means there is a woven wood product for every clientís budget. However, as with anything, most clients appreciate quality products and good service and are willing to pay a bit more to get it.
SELLING WOVEN WOODS
Many consumers know the benefit of a professionalís knowledge and experience in helping them choose a product that will serve its purpose beautifully and with little maintenance. A quality product is a detail that means a lot to discerning consumers.
Success in selling woven wood shades is simpleóit boils down to the same ingredients that create success with any product: Offering a good product at a fair price; presenting it in a manner that solves a problem or meets the customerís needs; and being knowledgeable of the features and benefits of the particular solution.
Marco Bonilla is division manager of Superior Roman Shades, www.superiorshades.com