Name
Title
Company Name
Address
City, State, and Zip
Telephone Number
Fax Number
E-Mail

What purpose do you believe trade advertising should serve? (Check all that apply)

News flash alerting me to a new product/service
Provide all the details relevant to the new product/service
Reinforcement of company name

What information is most important for a company to include in their trade advertising? (Please rank in order of importance).

Specific product/program details (styles/colors/options)
Profit opportunity
Photography representing the product/service
General company history
Contact information

From a design standpoint, what style of trade advertising is most appealing to you?

Prominent photography with minimal copy focusing on key features only
Minimal photography with stronger emphasis on written copy
A balance of the two (photography and copy)

What is your opinion of trade advertising that promotes products/services already known or in use by you?

Holds little interest to me
Serves as a helpful reminder of the productÕs/serviceÕs availability

In your opinion, is trade advertising an effective way for a company to communicate news to you?

Yes
No

How do you prefer to learn about new products/services? (Choose top three.)

Company newsletter
Company website
Direct mail
Magazine editorial
Trade Advertising
Trade Show
Other (please explain)

Is there anything else you would like to tell us about your opinion regarding the effectiveness of trade advertising?

or