Sponsored by:
TrimLand

May 2005 e-newsletter
www.DWCONLINE.com

This newsletter is sponsored by Trimland (http://www.trimland.com) and Shutter Smart (http://www.shuttersmart.com)


INDUSTRY VETERAN MICKEY HEAD RETIRES
Forty-one-year industry veteran Mickey Head has retired from Turnils North America, Suwanee, GA.

Over the span of his career, Head held many sales and management positions with Sears, Graber, Sani and Turnils. He had been with Turnils for the past 11 years where, most recently, he held the position of Business Unit Manager for its Sani USA division.

ASID APPLAUDS IOWA LAW LEGALLY RECOGNIZING INTERIOR DESIGN PROFESSION
The American Society of Interior Designers (ASID), Washington, DC, applauds the new Iowa law, the Iowa Interior Design Title Act, which registers professional interior designers in the state. Iowa Gov. Tom Vilsack signed the bill into law in early May. With his signature, Iowa becomes the 25th U.S. state and jurisdiction to legally recognize the interior design profession.

“Interior designers protect the health, safety and welfare of the public. The new law will protect the citizens of Iowa because they will know if an individual entrusted to create their interior spaces meets baseline professional standards,” said ASID President Anita Baltimore, FASID.

To use the title “registered interior designer” in Iowa, professionals must meet the education and experience requirements set by the law (a combination of six years of education and experience) and pass the qualifying examination for interior designers administered by the National Council for Interior Design Qualification (NCIDQ). They also must register with a soon-to-be-established interior design examining board that will operate under the auspices of the Professional Licensing and Regulatory Division of the Iowa Department of Commerce.

THE WHOLE JOB
Designing and selling window treatments can be a fun, creative, frustrating, nerve-wracking and thoroughly enjoyable vocation. But that’s really only half the job. The whole job includes fabricating the treatment and installing it.

This month, some tips and ideas for finding the right workroom and installer, a real-life story on installing treatments in those very-hard-to-reach places and, finally, some help with preparing the homeowner for installation day.

Building a Successful Design Team
A complete window coverings team consists of three participants: the decorator or designer, the workroom and the installer, writes Cheryl Strickland. As with any other team, the strength and success of your business is determined by the strength of its components and how well they work together.

Finding the right individuals to add to your team can be difficult. To help, here are some questions you need to ask.

Are We There Yet?
“I’m reminded of those words whenever I’m climbing a ladder to a distant skylight. It can seem like an endless and sometimes frightening journey,” says Oregon-based dealer Steve Walton.

When looking over a skylight shading project for the first time, several factors have to be considered: measuring, designing and installing the shading system. Often, getting to the window is the hardest part of the installation.

Preparing Clients for Installation Day
Clients often can’t wait until their new window treatments are installed. When the day finally arrives, be sure your clients know what to expect, advises Sharon Anderson.

Clients really can feel as if you left them in the dark even though everything is spelled out in their service contracts with you. Anderson offers a sample letter that can be adapted to each installation job.


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