Sponsored by:
TrimLand Shutter Smart

May 2004 e-newsletter
www.DWCONLINE.com

This newsletter is sponsored by Trimland (http://www.trimland.com) and Shutter Smart (http://www.shuttersmart.com)


Baltimore 2004—Was It Good for You?
The 2004 International Window Coverings Expo is history—and as in past years there were both good and bad comments as the show packs up and moves to Atlanta for 2005. Our report on this year’s show with photos on and off the trade show floor are featured in the June issue of Draperies & Window Coverings.

Step Right Up
D&WC Trends columnist Kathleen Stoehr is currently working on a beauty book, “Dream Floors,” to be published in January 2005 by Randall International. Stoehr is seeking beautiful interiors photography that also highlights the wide variety of flooring options available today. A resource guide in the book will list your name and contact information, making this a great opportunity to highlight the inspired work you do. Direct queries to: kstoehr@chemistrycreative.com, or stoehr@bitstream.net.

Details . . . Details
Depending on your point-of-view, either God or the devil is in the details. More often than not, adding that little extra is what can put you over the top when it comes to making a sale, delighting a client and reaping torrents of repeat and referral customers.

There are many ways to go about adding these accessories and final touches as we see this month.

Decorating Details Make Homes Homey
Many homeowners understand it is the finishing touches that make a house homey. These touches can range from found objects to pricey antiques. Either way, clients often fall in love with accessories.

“Decorating is in the details, not necessarily the big design statements,” says Dawn Kearney, president of Design Line Interiors, Inc., San Diego, CA. Kearney designs and interior merchandises model homes for more than 100 merchant builders in nine states and Mexico.

Finishing Touches, Final Details
Some customers have only the basic decorating or window coverings needs to fill, but many more are yielding to their desires for a dollop of luxury, or a bit of lavishness, writes Karla Nielson. Surprisingly, they don’t often come right out and say, “But I want more!” Yet, if we can offer a bit extra -- not just in service, but in product -- we often can delight and inspire our customers and win their loyalty.

This intuitive approach is not a mystery. It is simply a facet of good salesmanship.

Lighting: The Final Touch
Lighting may be the one design touch most overlooked by decorators. Using different types of lighting, you can illuminate your designs and add emphasis to texture, color or create a dramatic focal point. Sharon Anderson provides some suggestions for bringing a room to life with lighting.


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