| March
2004 e-newsletter
www.DWCONLINE.com
This newsletter is
sponsored by Trimland (http://www.trimland.com)
and Shutter
Smart (http://www.shuttersmart.com)
Industry News:
PRODUCT INNOVATION AWARD WINNERS ANNOUNCED
The Window Covering Manufacturers Association (WCMA) has presented its annual
Product Innovation Awards to 28 recipients. The awards are presented in several
categories including Cellular Shades, Curtains and Draperies; Drapery Hardware;
Specialty Applications; and Merchandising.
This year Hunter Douglas was awarded Product of the Year for its Trio™ Convertible
Shades.
For a complete list of the winners and products, see the April 2004 issue of
D&WC
Late News:
NEW SHOP-AT-HOME BRAND LAUNCHED
CustEmers.com, a leader in window coverings advertising, training and Internet
technology, introduces a new brand of shop-at-home window coverings consulting
service. Exciting Windows! will be featured by qualified retailers to let homeowners
know they can expect excellence in window coverings services; at-home appointments
without a fee, a trained consultant to bring samples on the first visit, measuring
and pricing without a trip charge, and that the retailer will provide a completely
installed product—draperies, blinds, shadings or shutters—that are
guaranteed price competitive, to be delivered on time and with 10-year performance
assured.
The brand will be supported with a distinctive identity program, new Web site
to launch May 1, special customer service and sales training for approved consultants,
and national advertising to follow by yearend.
As the window coverings industry
prepares to gather in Baltimore in a few weeks, our focus turns to fabrics—for many, it’s
the reason why they are in this business doing what they love to
do! The March 2004 issue of D&WC features a nine-page design
Portfolio: “Draped in Style!”
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