| Here's Looking at You
How you set up your retail store can have direct results on sales. Writer Tom Shay takes a trip through several showrooms and finds, too often, they simply are a collection of manufacturers’ displays.
Where to Advertise
Well-planned advertising and marketing budgets are essential to business success, but are not always top priorities for retailers. Not only is it difficult to figure out how much to spend, but also where to spend the money. Senior Editor John Lichty suggests taking to the airwaves.
Color Therapy
Clients, whether residential or commercial, want their interiors to reflect the latest in styles and colors. Color experts will tell you the right product sells, but the right color sells more. Today’s products come in an ever-changing rainbow of updated hues, which makes them exciting, appealing and—says the Color Marketing Group—therapeutic.
Do You Practice Intuitive Customer Service?
Providing a service before it’s asked for will set you apart. Today’s customers expect more than the garden-variety customer service levels. “Let’s think deeply about customer service,” writes retailer Steve Walton. “In fact, let’s think intuitively about customer service.”
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