Sponsored by:
TrimLand Shutter Smart

April 2004 e-newsletter
www.DWCONLINE.com

This newsletter is sponsored by Trimland (http://www.trimland.com) and Shutter Smart (http://www.shuttersmart.com)


The State of the Industry, part III
Levolor Kirsch has been through a lot over the past few years in cleaning up and restructuring, but now the “heavy lifting” is over and the company looks ahead to reestablishing its top-class status. Where does president Jeff Hohler see the company fitting into the “fairly healthy” condition of the window coverings industry? Get the full story in the May 2004 issue of D&WC.
(Part 1: March 2003, Hunter Douglas; Part 11: October 2003, Springs Window Fashions, Inc.)

Industry News:
Blue Mountain Acquires Imperial Home Décor Group

Blue Mountain Wallcoverings, Toronto, Ontario, Canada, has purchased the assets of Imperial Home Décor Group, Inc. (IHDG), New York, NY. The purchase creates one of the largest manufacturers and distributors of wall coverings in the world.

Blue Mountain has been in business for more than 30 years and is one of the largest contract printers of wall coverings in the world. IHDG is one of the world’s largest designers, manufacturers and distributors of residential wall coverings products. The new combined company will function as Blue Mountain Wallcovering. Name brands involved in the acquisition include Albert Van Luit, Sanitas, Sunworthy, Imperial, Katzenbach & Warren and Sterling Prints.

What Did We Ever Do Before the World Wide Web?
The quickness with which the window coverings industry has embraced the speed and economy of the Internet is nothing less than explosive—from e-mail to e-commerce, this was all new stuff just a few short years ago. Draperies & Window Coverings launched the industry’s first independent Web site in 1996 and we’ve just never stopped. (D&WC features some of the industry’s top Web site.)

In this month’s newsletter we take a look at how the Internet has changed the way the industry educates itself, promotes its businesses and has altered the way it thinks about homes.

Just a Click Away
Industry education and the Web go hand-in-hand. Thanks to Internet technology, the pursuit of continuing education in the window coverings industry has never been easier. Recently, two programs have come online that should not go unexamined.

Web Sites - Are They Worth It?
That’s the question Steven Bursten tackles. With more than 30 years in window coverings marketing and upwards of 200 Web site clients, here’s what he’s learned: Forget e-commerce. There are many more important uses of the Internet for successful dealers.

Technological Revolution for Future Homes
The Internet, home automation, the explosion of home offices and other technological advances will irrevocably transform home interiors and furnishings by the year 2020, according to a major research report, "20/20: IFDA's Vision For the Future," by the International Furnishings and Design Association (IFDA).


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