Sponsored by:
TrimLand

SEPT 2003 e-newsletter
www.DWCONLINE.com

At the very heart of the custom window treatments industry is fabric! What a designer, a workroom and an installer can do with yards and yards of beautiful, touchable fabric can give a room an instant facelift, set the tone for an entire room’s décor or, in fact, become the design centerpiece and focal point.

This month we wrap ourselves in fabric and take a closer look.

This newsletter is sponsored by Trimland (http://www.trimland.com) and Shutter Smart (http://www.shuttersmart.com)

The Psychology of Fabric
In very personal ways, fabric can provide beauty, richness and depth to your customers’ rooms. Karla Nielson tells us that fabric, perhaps more than any other element, is an expression of personal preference, individual comfort and security. To say behavior can be affected by fabric, she continues, is to say there is an emotional response to fabric.

Know the Code
To provide proper cleaning and maintenance information for your clients’ new window treatments and accessories it’s important to know the meaning of codes that appear on the back of the fabric description and content. Sharon Anderson answers our questions.

Warming Up to Drapery Linings
We don’t often think about how much draperies and linings have to do with making homes more comfortable than the outdoors, Cheryl Strickland writes. What’s behind a window treatment’s face fabric, she says, can make all the difference for your designs and your customer’s happiness.

Prints: What the Book Doesn’t Tell You
Wandering through a fabric company’s design center will likely start the creative juices flowing for any designer. Sadly, in too many cases that perfect fabric hanging in the showroom becomes an imperfect, beastly challenge in the workroom, writes Kitty Stein. There are limitations to certain prints, she explains, which is why it is so important for designers and workrooms to work closely as a team.

SEPTEMBER 2003 ISSUE


COVER STORY
True Confessions

Nika Stewart’s next bestseller may appear on a window, or on a bookshelf.
by Howard Shingle
Photography by Jim Robinette


SPECIAL FEATURES

Design Solutions: Buyer Beware
Good advice when purchasing fabrics from online auctions.
by Sharon L. Anderson

Trends Tracking: Dormandise, manity and gravanity—do you know your trends?
Tap into your clients’ emotions.
by Kathleen Stoehr



PRODUCT AND DESIGN
Design Perspectives:
Please! Not so big!

The satisfaction and rewards of living a sensibly scaled life.
by Karla J. Nielson,
Allied ASID, WCAA


The Big Picture:
Portable Fabric Rack

When cutting fabric on your workroom table, this rack moves right into place.
by Cheryl Strickland


BUSINESS ISSUES
Workroom Operations: Have Mercy!
No boss could be so critical and demanding as we are of ourselves!
by Kitty Stein, CWP, WCAA

Managing for Money:
How to Build Traffic to Your Web Site

It may take only pennies, but you must promote it.
by Steven C. Bursten

Window Treatment Advertising: Job Description for a Window Coverings Retailer
Duties require a mix of talent and skills.
by John J. Lichty


NEWS & INFORMATION
Editorial

Take Note

Industry News

News Makers

WCAA Notes

Industry Profile

Classifieds


Calendar


TO REMOVE YOUR ADDRESS FROM FUTURE D&WC Newsletters: D&WC newsletter was established to inform our readers of special deals, new products and other third-party offers that we believe they will find helpful in their business or career. To STOP receiving D&WC Newsletters please respond by placing remove in the subject line and hit send.