OCTOBER 2003 e-newsletter
www.DWCONLINE.com

When you think of an absolutely, top-of-line, high-end window treatment you may think many things, but a motorized treatment is sure to part of it. Motorized window coverings are the answer to so many situations: the ultimate in safety, convenience and “cool” factor.

This month we offer a Milwaukee dealer who specializes in solving motorization challenges, a luxury hotel that has upgraded its suites with simple-to-use motorized treatments, and an industry insider who looks ahead to find gold at the end of the technology rainbow.

This newsletter is sponsored by Trimland (http://www.trimland.com) and Shutter Smart (http://www.shuttersmart.com)

Problem Solved
When it comes to motorized solutions for challenging projects, Res-Com Window Solutions finds the answer. From corporate boardrooms to high-end homes, the company specializes in getting things moving.

Suite and Simple
When Chicago’s Swissôtel redesigned and upgraded a number of its rooms, it added motorized window treatments to five duplex suites with two-story windows treated with sheers layered beneath blackout-lined draperies. The goal was to add new prestige and luxury to the rooms in keeping with the hotel's image, yet keep the whole system simple enough for anyone to operate.

A Pot of Gold
The first electric motors for household appliances appeared around 1910, but it took 10 years before they were marketable in price and technology, notes Jon Vrielink of BTX, Inc. Window treatment motorization has moved beyond this turning point as well. In this Guest Editorial, Vrielink says new markets, and new earnings, await dealers as motorization moves into its next phase.

OCTOBER 2003 ISSUE

COVER STORY Preparing For What’s Ahead Ron Zabel has great expectations for Springs and the window coverings industry. by Howard Shingle Photography by Jim Robinette SPECIAL FEATURES Spotlight: Fine Designs Melinda Conley, Gallery Kirsch Designer of the Year by Kathleen Stoehr Special Report: Window Coverings On The Move Two window coverings suppliers team to offer new options for your customers. by Tim Bates and Tom Santer Special Report: October Declared Safety Month Parents with young children urged to buy new window coverings. PRODUCT AND DESIGN Design Solutions: Return To The Renaissance Fifteenth-century Italy has its devotees even today. by Sharon L. Anderson Design Perspectives: Color It Hot! Interiors move toward a vivid, warm and intense color scheme. by Karla J. Nielson, Allied ASID, WCAA Color Key: Color Therapy CMG’s color forecasts show an interest in healing and the environment. The Big Picture: Drafting Patterns Like A Pro The right tools and a little know-how make this task so much easier! by Cheryl Strickland

BUSINESS ISSUES Guest Editorial: What Customers Really Want Four strategies to keep your customers coming back. by Kelley Robertson Workroom Operations: Teaching The Professional Wholesale workrooms have responsibilities of which they might not be aware. by Kitty Stein, CWP, WCAA Business Management: Advertising That Works How much should you invest in advertising? by Steve Wishnow NEWS & INFORMATION Editorial Take Note Industry News News Makers Industry Profile Classifieds Calendar

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