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This newsletter is sponsored by Hunter Douglas, Shutter Smart and Trimland

This month please check out the exciting new stories in our May issue.

Tradition!
The United States has recently experienced an interesting metamorphosis as we recall traditions that have made this country great from its beginning. In times of distress and war, many turn to their own traditions including faith in God, honor, duty, courage, family bonds, loyal friendship, and the safety and security of home. Karla Nielson offers help in designing rooms that link our past to the hope for a bright future.

What’s In a Name?
Celebrity endorsements and designer brands have been around forever. More recently, window coverings dealers and suppliers have formed new partnerships that could change everything.

Does Decorator Training Pay Off?
Of course it does! But Steven Bursten reminds us it only works if you manage the numbers. Chances are, decorator sales commission expenses is one of your biggest operating costs.

Plan Your Releases With WOMP
Most independent dealers rely substantially on word-of-mouth referrals. John Lichty suggests that window coverings retailers everywhere really needed to utilize the power and potential of Word-of-Mouth Plus (WOMP). Press releases are not all that difficult or impossible to plan and use, either in cost or time. It does involve some thought and planning, though. He offers some samples along with a few basics.

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