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This newsletter is sponsored by Shutter
Smart and Hunter Douglas
This month please check out the exciting new stories in our February issue.
Hardware Market Report 2003
So many options—metal, wood, combinations, contemporary, modern, traditional, functional, paint, stain, custom finishes—what is a designer to do when it comes to selecting the right drapery hardware to top off a custom window treatment? Here, some of the top drapery hardware suppliers tell us what they see as the coming trends and top customer priorities for 2003.
Pursuing
the American DreamWhen Joaquin (Jack) Picazo came to the United States, he didn’t speak much English and had little formal education. What he did have was ambition, drive and motivation. He had a work ethic and a dream. It was the American Dream.
The Healing Power of Romance
“We live in a new world,” reports Karla Nielson. We now can be whatever we choose to be, whenever we choose to be it and, sometimes, whoever we choose to be. We also can choose what we want to do, and feel the way we choose to feel about it. This is the essence of romance.
Commodity Versus Concept Selling
As blinds, shades and “alternative” window coverings steal the stage from draperies, a new way to sell window products is now an industry standard. The secret, says Steve Bursten, is knowing how and when to move up from low-margin blinds to fashion window products.
All-new BuyWindowCoverings.com Launches
Our consumer portal Web site to home decorating gets a complete makeover. A new look! New added features! This site not only educates consumers on window coverings, but leads them directly to your, the local retailer who fills their particular needs. This completely updated site offers design tips, decorating ideas, advice, Q & A, and a nationwide search capability for consumers to find a particular brand, product or retailer by city, state or ZIP code. Check it out: www.buywindowcoverings.com.
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