SPECIFICATIONS & TERMS

ISSUED
First week of the month.

TRIM SIZE
8 1/4” by 11”

MATERIALS DEADLINES
Ads requiring production are due two working days after the closing date; disks are due five working days after closing. If new advertising materials are not furnished by this date, a previous advertisement will be inserted, regardless of size. Cancellations are not accepted after the closing date.

MANUFACTURING SPECIFICATIONS
D&WC magazine is printed in four-color process with 133-line screen on web offset presses and perfect bound. The magazine is produced with a computer-to-plate process. We require digital files supplied to our specifications for all ads. SWOP standards apply. Contact your prepress provider for SWOP specifications.

AD SPECIFICATIONS
Disks, accompanied by a printed directory of disk contents, a 100% scale hard copy, and a contact name and phone number are required. For color ads, supply a digital contract color proof (Kodak Approval or comparable quality). Reproduction quality will not be guaranteed if incorrect materials are supplied.

The magazine is produced using a Macintosh platform. The following Macintosh software is acceptable: Quark Xpress, Adobe Illustrator and Adobe Photoshop, EPS (outline all fonts) or TIFF (flatten). PDF files created in Adobe Acrobat are accepted; however, also supply the native file and all fonts and images as backup to the locked file.

Four-color ads must be in CMYK color; Pantone and RGB colors must be converted to CMYK. Remakes due to incorrect file preparation are the responsibility of the advertiser and will be charged based on time.

Contact the advertising production department for complete digital specifications before submitting ads.

Artwork
All rates are based on client-supplied final artwork. Production services are available through the publisher at an additional charge. Ad materials will be stored for two years and then discarded.

Agency Commission
A 15 percent commission applies to recognized agencies with satisfactory credit rating if paid within 30 days of billing date.

Terms
Thirty days net to companies with satisfactory credit rating. Otherwise, balance due is payable in advance of publication. A service charge of 1.5 percent per month (18 percent per year) is charged on all balances not paid within 30 days of invoice date. When contracted advertising frequencies are not completed, the advertiser/agency will be rebilled at the rate earned for all advertising during the contract year.

Publisher’s Protective Clause
The publisher reserves the right to alter or reject any copy which it feels is not in keeping with the publication’s standards. Advertisers and/or advertising agencies assume complete liability for all content (including text, representation and illustrations) of advertisements printed and also assume responsibility for any/all claims arising therefrom made against the publisher and agree to hold it harmless.

Mechanical Requirements
Full-page Bleed 8 1/2" x 11 1/4"
Trim Size 8 1/4" x 11"
Safety 1/4" inside trim

*Spread Bleed Two-8 3/8" x 11 1/4"
Trim Size Two-8 1/4" x 11"
Safety 1/4" inside trim

Full-page 7 3/8" x 10"

1/2-page (Island) 4 7/8" x 7 1/2"
1/2-page (Horizontal) 7 3/8" x 4 7/8"
1/2-page (Vertical) 3 1/2" x 10"

1/3-page (Horizontal) 4 7/8" x 4 7/8"
1/3-page (Vertical) 2 5/16" x 10"

1/4-page 3 1/2" x 4 7/8"

1/6-page (Horizontal) 3 1/2" x 3 3/8"
1/6-page (Vertical) 2 5/16" x 4 7/8"

*Supply as two single facing pages, set to the trim size (8 1/4" x 11"), with 1/8" bleed on all outside edges. No gutter bleed is required. Contact production manager for further information.