2005 ADVERTISING RATES - MERCHANDISING PROGRAMS

INSERT RATES

Insert Size	National	Regional*
2-page insert	$3,600 net	$1,400 net
4-page insert	$6,700 net	$2,600 net
6-page insert	$8,400 net	$3,000 net
8-page insert	$9,900 net	$3,750 net
12-page insert	$12,900 net	$4,600 net
16-page insert	$15,200 net	$5,350 net

National inserts of more than 16 pages: $900 per additional page.
Regional inserts of more than 16 pages: $325 per additional page.

*Per region.

Additional charges apply for both inserts bound in the magazine or inserts to be polybagged. Contact production manager for tip-in or polybag charges.

ADVERTORIAL RATES

National
16-page	$3,200 x 16 =	$51,200 net
8-page	$3,660 x 8 =	$29,280 net
4-page	$3,855 x 4 =	$15,420 net
2-page	$3,985 x 2 =	$7,970 net
Regional
1 Region	8-page	$14,115 net
2 Regions	8-page	$24,730 net
3 Regions	8-page	$31,775 net

An additional 10% bleed charge per page applies if layout requires. A 15% agency commision applies if advertorial copy, layout and design is furnished.

DESIGN SHOWPLACE
Submit color photography, slide, transparency or color brochure with 50 words of descriptive copy. All production included in cost. Net Cost: $595

DIRECT RESPONSE POSTCARD INSERTS

Rates	4 cards	2 cards	1 card
B/W	$1,330	$1,530	$1,730
2/C & 4/C	$2,640	$2,840	$3,040

Standard agency commisions are honored.

2005 Mailing dates
March issue
September issue

See publication schedule for closing dates and materials deadlines.

Postcard Specifications
• Final trimmed size is 5 1/2" x 3 1/2".
• Maximum printed area on both sides is 5" x 3".
• Customer-supplied artwork is requested in digital format for direct-to-plate printing. Contact the advertising production department for specifications.

Bleeds are not available. Oversized cards will be cropped at publisher’s discretion. Color postcards are printed on glossy stock. Design services are available at no additional charge. Color separations are additional.

DIRECTORY & BUYERS GUIDE

Logo Rates

4C - $225
B/W - $150
Bold/Color Listing - $150

Target Rates
Three Targets: $710
Six Targets: $1,285
Nine Targets: $1,725

WEBSITE DIRECTORY IN MAGAZINE AND ONLINE
Standard Listing: $300/12 months
Bold Listing: $400/12 months

CLASSIFIEDS
Now you can advertise your Business Opportunities or Help Wanted two ways. In addition to our magazine classified section, D&WC now offers online classified ads. For minimal money you can expand your market reach with a classified ad on our DWConline Web site. Save money by advertising in both the magazine and online versions. Our categories include: Help Wanted, Used Equipment For Sale, Business For Sale, Positions Wanted and Wanted To Buy. Your ad stays online for one month...not just days!

To advertise, call us at (561) 627-3393 and ask for Classified Sales.