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PUBLICITY OPPORTUNITIES
Take these opportunities to have your company,
products and key personnel join in the ranks of draperies & window
coverings magazine.
PRODUCT HIGHLIGHTS
SHOWCASE—Advertisers, feature your products and services in
one applicable showcase in each issue your display ad appears—FREE.
(See Advertising/Editorial Schedule for information on specific topics
for each issue.)
MARKETPLACE—Send us a photograph plus copy describing your
new window coverings products, services, fabrics, additional colors, new
product applications and product improvements. (Black and white inclusions
are not dependent on advertising.)
PORTFOLIO—Highlight the beauty of your window coverings and
interior fashion products in full-color room settings. Inclusion is not
dependent on advertising. (See Advertising/Editorial Schedule for information
on specific topics for each issue.)
CASE HISTORY—Show the industry exactly what your products
can do in this color publicity feature that details an actual commercial
or contract installation in which your products were used or installed
in an interesting or unusual manner.
NEWS & INSIGHT
INDUSTRY NEWS & NEWS MAKERS—Send us a photograph plus
copy describing your new acquisitions, appointments, awards, relocations,
grand openings, seminars, new fabricators and special marketing and sales
promotions.
SPECIAL REPORT—Did something special occur affecting your
company and its business operations? Draperies & Window Coverings
provides this opportunity to give the industry a complete update.
GUEST EDITORIAL—Share your wealth of knowledge and experience
with the rest of the industry. Submit a proposal for a guest editorial
focusing on industry-related topics. This forum is designed to deliver
general how-to’s for success based on individual experience and expertise.
SUBMITTING EDITORIAL MATERIALS
Copy—Date all releases and specify the issue in which the
information preferably should appear. (See Advertising/Editorial Schedule
for deadlines for each issue.) Completely describe news brief and/or product.
Include company name, address and telephone number of contact person.
Photographs—Identify all photographs with your company name.
(Do NOT write on the front or back or cut around the image. Use pressure-sensitive
labels.) Types of photographs acceptable:
• Four-color: A color transparency is preferred. Color prints
and slides also are acceptable. Send tear sheets or product literature
only when other options are unavailable.
• Black-and-white: A black-and-white print is preferred. Color
transparencies and prints also are acceptable. Tear sheets from brochures
and product literature will not reproduce well.
Digital File Requirements—Digital work should be sent (on
disk or CD) as Mac-formatted Photoshop or Illustrator documents including
eps, tif or jpeg files. Artwork must be of high resolution (300 dpi or
greater). Image size should be as large as possible and sent in CMYK order.
Images sent in Pantone and RGB will be converted to CMYK. Please include
a printout of the artwork to be used and clearly identify the company
name.
SEND PUBLICITY MATERIAL TO:
Howard Shingle/Editor
1724 E. Grand Avenue
Lindenhurst, IL 60046
Email: hshingle@lcclark.com
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