MERCHANDISING PROGRAMS

CONTINUING EDUCATION WORKSHOP
In the Information Age, success is achieved through knowledge. The CEW article is an instructional/educational article featuring hands-on tips for dealers, fabricators and decorators highlighting your company’s expertise and the ways your products and programs can help them distinguish themselves from the competition and operate efficiently and profitably. This program is available to half-page and full-page advertisers and includes a run-of-book ad, the two-page spread CEW and a minimum of 500 four-page reprints—all for one price.

DESIGN SHOWPLACE
Promote your products nationally in an editorial-like format for only $595 a month and without incurring the production charges associated with creating a display advertisement. You supply a color photograph, slide or transparency (even a color brochure will work) along with 50 words of descriptive copy and we will typeset and do color separations. Include telephone, fax, e-mail and Web site address in copy if desired. A reader service number will be assigned for maximum lead generation.

See Submitting Editorial Materials for specific submission requirements.

WEBSITE DIRECTORY
This handy reference section is part of every issue of Draperies & Window Coverings magazine. Your Web site address will run under all applicable product categories in 12 consecutive issues for only $300 a year for a standard listing and $400 a year for a bold listing.

DIRECT RESPONSE POSTCARD INSERTS
Let your message be heard by 28,000 window coverings and interior fashions professionals. Direct Response Postcards are an effective medium to introduce new products, launch promotional programs, expand your markets, increase sales and generate immediate leads to help your business grow. Get your message to the D&WC readers for just pennies a piece by inserting your card into D&WC magazine twice annually.

• Color postcards are printed on glossy stock.
• Trimmed size is 5 1/2” by 3 1/2”. Maximum printed area on both sides is 5” by 3”.
• Bleed is not available. Oversized cards will be cropped at publisher’s discretion.

FREE design services available to advertisers. Color separations are additional. For advertising rate information, click here.