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2005 ADVERTISING RATES
NATIONAL RATES
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Space
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26x
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13x
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9x
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5x
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1x
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Full-page
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B/W
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$3,208
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$3,574
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$3,754
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$4,269
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$4,517
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2C
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$3,631
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$4,007
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$4,244
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$4,763
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$5,006
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4C
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$4,311
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$4,681
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$4,980
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$5,490
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$5,742
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1/2-page
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B/W
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$1,916
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$2,173
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$2,251
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$2,575
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$2,781
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2C
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$2,343
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$2,606
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$2,745
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$3,075
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$3,270
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4C
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$3,013
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$3,275
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$3,487
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$3,806
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$4,002
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1/2-page island = 1/2-page rates + 10%
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1/3-page
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B/W
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$1,442
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$1,627
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$1,684
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$1,952
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$2,096
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2C
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$1,869
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$2,060
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$2,173
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$2,436
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$2,590
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4C
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$2,544
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$2,745
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$2,915
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$3,167
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$3,322
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1/4-page
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B/W
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$1,107
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$1,288
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$1,308
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$1,226
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$1,669
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2C
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$1,545
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$1,720
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$1,803
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$2,014
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$2,164
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4C
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$2,215
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$2,390
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$2,534
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$2,760
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$2,905
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1/6-page
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B/W
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$870
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$1,015
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$1,020
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$1,200
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$1,329
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2C
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$1,298
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$1,442
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$1,509
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$1,700
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$1,818
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4C
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$1,972
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$2,117
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$2,240
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$2,431
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$2,554
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COVERS
Sold only on non-canelable basis. Rates
available upon request.
BLEED
Add 10% to space
and color charges.
SPECIAL INKS
Add $175 for fifth or PMS ink and $450 for metallic ink to space and color
charges.
SPECIAL POSITIONS
Add 10% to space and color charges for special position, specific placement
or placement on consecutive pages. Contract positions are non-cancelable.
Co-op programs available. Contract publisher
for information.
REGIONAL RATES
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Space
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26x
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13x
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9x
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5x
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1x
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Full-page
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B/W
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$1,226
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$1,334
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$1,406
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$1,560
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$1,633
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2C
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$1,602
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$1,710
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$1,777
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$1,926
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$2,003
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4C
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$1,967
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$2,086
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$2,153
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$2,307
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$2,379
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1/2-page
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B/W
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$834
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$917
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$979
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$1,128
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$1,200
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2C
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$1,200
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$1,282
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$1,349
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$1,509
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$1,576
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4C
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$1,581
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$1,648
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$1,720
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$1,880
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$1,942
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1/2-page island = 1/2-page rates + 10%
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REGIONAL DISTRIBUTION IS DIVIDED AS FOLLOWS:
East - Maine, New Hampshire, Vermont, Massachusetts, Rhode Island,
Connecticut, New York, New Jersey, Pennsylvania
South - Delaware, Maryland, Washington, DC, Virginia, West Virginia,
North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee,
Alabama, Mississippi, Arkansas, Louisiana, Oklahoma, Texas
Central - Ohio,
Indiana, Illinois, Michigan, Wisconsin, Minnesota, Iowa, Missouri, North
Dakota, South Dakota, Nebraska, Kansas
West - Montana, Idaho, Wyoming, Colorado, New Mexico, Arizona, Utah,
Nevada, Alaska, Washington, Oregon, California, Hawaii
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