|
DWC Home | Media Kit | 2005 Advertising & Editorial Schedule |
2005 ADVERTISING RATES
NATIONAL RATES
|
Space
|
26x
|
13x
|
9x
|
5x
|
1x
|
|
Full-page
|
|||||
|
B/W
|
$3,208
|
$3,574
|
$3,754
|
$4,269
|
$4,517
|
|
2C
|
$3,631
|
$4,007
|
$4,244
|
$4,763
|
$5,006
|
|
4C
|
$4,311
|
$4,681
|
$4,980
|
$5,490
|
$5,742
|
|
1/2-page
|
|||||
|
B/W
|
$1,916
|
$2,173
|
$2,251
|
$2,575
|
$2,781
|
|
2C
|
$2,343
|
$2,606
|
$2,745
|
$3,075
|
$3,270
|
|
4C
|
$3,013
|
$3,275
|
$3,487
|
$3,806
|
$4,002
|
|
1/2-page island = 1/2-page rates + 10%
|
|||||
|
1/3-page
|
|||||
|
B/W
|
$1,442
|
$1,627
|
$1,684
|
$1,952
|
$2,096
|
|
2C
|
$1,869
|
$2,060
|
$2,173
|
$2,436
|
$2,590
|
|
4C
|
$2,544
|
$2,745
|
$2,915
|
$3,167
|
$3,322
|
|
1/4-page
|
|||||
|
B/W
|
$1,107
|
$1,288
|
$1,308
|
$1,226
|
$1,669
|
|
2C
|
$1,545
|
$1,720
|
$1,803
|
$2,014
|
$2,164
|
|
4C
|
$2,215
|
$2,390
|
$2,534
|
$2,760
|
$2,905
|
|
1/6-page
|
|||||
|
B/W
|
$870
|
$1,015
|
$1,020
|
$1,200
|
$1,329
|
|
2C
|
$1,298
|
$1,442
|
$1,509
|
$1,700
|
$1,818
|
|
4C
|
$1,972
|
$2,117
|
$2,240
|
$2,431
|
$2,554
|
COVERS
Sold only on non-canelable basis. Rates
available upon request.
BLEED
Add 10% to space
and color charges.
SPECIAL INKS
Add $175 for fifth or PMS ink and $450 for metallic ink to space and color
charges.
SPECIAL POSITIONS
Add 10% to space and color charges for special position, specific placement
or placement on consecutive pages. Contract positions are non-cancelable.
Co-op programs available. Contract publisher for information.
REGIONAL RATES
|
Space
|
26x
|
13x
|
9x
|
5x
|
1x
|
|
Full-page
|
|||||
|
B/W
|
$1,226
|
$1,334
|
$1,406
|
$1,560
|
$1,633
|
|
2C
|
$1,602
|
$1,710
|
$1,777
|
$1,926
|
$2,003
|
|
4C
|
$1,967
|
$2,086
|
$2,153
|
$2,307
|
$2,379
|
|
1/2-page
|
|||||
|
B/W
|
$834
|
$917
|
$979
|
$1,128
|
$1,200
|
|
2C
|
$1,200
|
$1,282
|
$1,349
|
$1,509
|
$1,576
|
|
4C
|
$1,581
|
$1,648
|
$1,720
|
$1,880
|
$1,942
|
|
1/2-page island = 1/2-page rates + 10%
|
|||||
REGIONAL DISTRIBUTION IS DIVIDED AS FOLLOWS:
East - Maine, New Hampshire, Vermont, Massachusetts, Rhode Island,
Connecticut, New York, New Jersey, Pennsylvania
South - Delaware, Maryland, Washington, DC, Virginia, West Virginia,
North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee,
Alabama, Mississippi, Arkansas, Louisiana, Oklahoma, Texas
Central - Ohio,
Indiana, Illinois, Michigan, Wisconsin, Minnesota, Iowa, Missouri, North
Dakota, South Dakota, Nebraska, Kansas
West - Montana, Idaho, Wyoming, Colorado, New Mexico, Arizona, Utah,
Nevada, Alaska, Washington, Oregon, California, Hawaii
