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October, 2001—
Levolor® Window Fashions, High Point, NC, wants consumers to test, see and feel the benefits and value of its expanded line of cordless products, so it has scheduled the fall release of The Levolor Challenge at key retail outlets. During select dates and times every customer to participate in the promotional program will win a prize, according to Jeff Hohler, vice president of marketing.
The program coincides with Levolor's introduction of a complete line of SmartControl™ cordless window blinds and shades to retailers throughout the United States. The company is adding cordless pleated shades and wood blinds to its SmartControl line, which already includes cordless metal blinds and cellular shades.
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