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January, 1999 --
The Paint & Decorating Retailers Association (PDRA), St. Louis, MO, has joined as host of the Pacific Home Fashion Fair in a combined trade show for the western U.S. market scheduled for January 26 to 27, 2000. The announcement was made by Messe Frankfurt, Inc., Atlanta, GA, and G & W McNamara Publishing, St. Paul, MN, organizers of the event.
The combined show will be held at the Rio Suite Hotel and Casino in Las Vegas, NV, and is timed to coincide with the Surfaces trade show.
The objective of combining the established Pacific Home Fashion Fair (PHFF) with a new PDRA-sponsored event is to create a one-stop shopping venue for buyers and more cross-selling opportunities for the exhibitor base, according to a statement from show organizers. Both events are intended to target related audiences: interior designers, independent paint and wall covering retailers, window coverings retailers and large retail merchandisers.
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