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Industry Profile
Not All Blinds Are Created Equal
Jet Blinds adds privacy features—and style—to standard
horizontal blinds, taking them to a whole new level.
D&WC: Please give
a detailed description of your company and its history.
Zeki Tuzmen, Founder: Jet Blinds is located in Santa Ana, CA, and
was founded in 1996.
D&WC: What window covering products did you handle initially.
What products do you handle today?
Tuzmen: Our initial product offering included custom two-inch traditional
wood and faux wood blinds. We added patented JetLite™ Privacy
Blinds, Shutteresque® and Fabresque™ Window Shadings to
our line.
D&WC: Give a percentage breakdown of these products.
Tuzmen: Two-inch traditional wood and faux wood blinds make up about
45 percent of the sales while our patented products—JetLite
Privacy Blinds, Shutteresque and Fabresque Window Shadings account
for 55 percent.
D&WC: Is your business computerized? Do you have a company
Web site?
Tuzmen: All aspects of our business is computerized—from order
entry to shipping. Our Web site, www.jetblinds.com, is designed to
provide product information and to communicate with customers via
e-mail.
D&WC: Who are your customers? What parts of the country
do you service?
Tuzmen: Our customers are interior decorators and independent window
coverings retailers located throughout the United States, Europe
and Asia.
D&WC: What describes your niche market?
Tuzmen: Our niche is based on the understanding that not all horizontal
blinds are the same. Customers like the versatility of horizontal
blinds (tilting and lifting) but not the privacy features and/or
look and feel of materials used.
Our patented processes allow us to manufacture horizontal blinds with no-holes
for privacy (clip system to prevent slats from falling down) with slats shaped
for a shutter look, and sheer fabrics for a softer look.
D&WC: What are your strengths in the marketplace?
Tuzmen: Our greatest strength is the quality of our products. Every product we
manufacture is custom made and requires a focus on details to meet the customer’s
expectations.
We are known to fabricate horizontal blinds that close tighter than any others.
We accomplish this by using slats without any holes and holding them with clips
to prevent from them from falling down.
D&WC: What trends and cycles do you see occurring in the industry?
How is
your business addressing them?
Tuzmen: The wide-slat and soft-look horizontal products are growing in popularity.
The two-inch wood and faux wood blinds are fast becoming a commodity and customers
are requesting alternatives to them.
We offer two unique patented products to address this growing trend; Shutteresque
and Fabresque. Shutteresque comes with 2 1/2-inch wide contoured slats for a
shutter look. Fabresque combines sheer fabrics with slats in between for complete
light control from softly diffused to privacy.
D&WC: What distinguishes you from the competition?
Tuzmen: We believe the horizontal blinds are the most versatile window treatments
available today. The functions of tilting and lifting they provide make them
very popular. We’ve taken the horizontal blinds to a new level by offering
no-hole privacy features, wide and contoured slats and soft sheer fabrics.
Jet Blinds
3863 S. Main St.
Santa Ana, CA 92707
(888) 979-4355
fax: (888) 979-2347
e-mail: info@jetblinds.com
www.jetblinds.com |
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