DWC Home | Magazine | Back Issues | November 2003

November 2003 Cover Story

Contrary To Popular Belief...
Shades Of The Future is successful because of what it won’t do almost as much as for what it will do.

by Howard Shingle
Photography by Jim Robinette

November 2003


SPECIAL FEATURES

Choice of Excellence: U.S. shutter market grows in value and as investment

A special shutter supplement.


PRODUCT AND DESIGN


Design Solutions: Homes For The Holidays
Creating elegant, seasonal
interiors.
by Sharon L. Anderson

Design Perspectives: Warming Up To Wood
Choices abound as wood window treatments take center stage.
by Karla Nielson, Allied Member, ASID; WCAA

BUSINESS ISSUES

Managing For Money: Territory Management
Proper management can vastly increase sales potential.
by Steven C. Bursten

Big Picture: Perfect Pricing
A formula for determining how much to charge.
by Cheryl Strickland

Workroom Operations: Technique Diversity
The proper technique for each job is what custom fabrication is all about!
by Kitty Stein, CWP, WCAA

Window Treatment Advertising: Communications: a constant challenge for retailers
Building relationships—sales or otherwise—requires personal effort.
by John J. Lichty


NEWS & INFORMATION

Editoral

Take Note

Industry News

News Makers

WCAA Notes

Industry Profile

Classifieds


Calendar