Still The One
Homeowners, and at least one manufacturer, revel
in the strength and beauty of real wood shutters.
by T. Brant O'Hair
It is
human nature that with long exposure to most things in life one
grows tired of the old and wishes for a change. Remember conversion
vans? Like most people who bought them, I was quite excited to drive
my first. Also like most people, I got over it and am quite happy
in my SUV. For all us guys who lived through the 70s, how
about a nice leisure suite? It takes a real man to admit to having
bought one.
There are only a few things in my life that even after years of
familiarity are still attractive to me. After 25 years in marriage,
I am happy to say I am more attached to my spouse than ever. Yes,
she is definitely a keeper. Of course, I was committed to her from
the beginning. Snow skiing is another one that is better than ever.
As winter approaches, I am actually fired up to climb on the stepper
machine at each mornings workout. The old thigh burn is feeling
great.
Another blessing in my life is very much career related. After three
decades of shutter manufacturing, I am still in love with wood.
Not faux wood, not wood fiber byproducts, but the real stuff with
its natural feel and freshly cut fragrance. Bringing out the unique
grain characteristics and patina of this living material retains
its satisfaction for me.
Based on the latest shutter markets estimates, many others still
hold to their appreciation of the real thing in spite of the unprecedented
promotion of wood substitutes. From the results of D&WCs
shutter survey (see April 2002, page 46), wood shutters still outsell
vinyl by a two to one majority. And due to the nature of many wood
shutter companies (a custom woodworking mentality not subscribing
to window treatment publications), participation in the survey was
incomplete on the wood shutter side. The self-evident reality is
that people have a natural attraction to real wood.
STRUCTURAL INTEGRITY
There is more to this story as to why real, solid wood remains preferred
for the best in shutter work. It has to do with the structural integrity
of the shutter panel. It is very revealing to compare panel size
limitations between manufacturers of wood shutters versus wood substitute
shutters. Based on information made available by manufacturers,
most vinyl shutter designs are properly limited to a maximum panel
width of less than 30 inches with few extending to 36 inches. Real
wood shutter panels have been available for many years to three
feet wide with some extending to 40 inches and even wider. This
is possible because of the greater strength-to-weight ratio of wood
over the various substitutes. (Some of the vinyl designs actually
use wood inserts to add rigidity.)
The higher strength of wood is also evident when comparing maximum
panel heights without a divider rail (the horizontal stabilizer
dividing louvers above and below). An informal survey of shutter
manufacturers reveals that wood shutter panels without divider rails
have for decades been commonly available up to eight feet tall and
higher. This maintains the wide-open view that makes wide-louver
shutters attractive. Most wood substitute shutter designs need a
divider rail starting at about six feet high. This is also evident
in the advertising photography (lots of divider rails) from many
wood substitute shutter manufacturers.
Another indication of the higher strength-to-weight ratio of real,
solid wood is the preference of shutter installers. Ask your best
shutter installer for a choice between installing wood shutters
versus wood substitutes. I am confident of the answer because real
wood shutters are usually lighter and thus easier to lift. Most
wood substitute shutters have been designed with a keen eye on weight
reduction versus loss of strength, an inherent challenge.
GOOD NEWS
Real wood is attractive and strong because it is a natural product.
The grain structure from tree growth gives wood both its beauty
and its strength. However, because wood comes from the harvest of
trees, there has been criticism of its use. This criticism is based
on the notion that tree harvesting harms the environment. Facts
gathered from forestry management in the United States indicate
otherwise.
Here are some common misconceptions collated with the facts:
Misconception: U.S. forests
are in decline; we are running out of trees.
Facts: We still have 70 percent of
the forestland that was here in 1600; that is, 737 million acres
of forests.1 Since 1952 our hardwood forests have increased 82 percent
in volume of growing stock and our softwoods have increased four
percent.1, 2 Annually, over 1.5 billion
trees are planted in the United States. That is more than five trees
for every man, woman and child in the United States.3
Each year six trees are planted for every one that is harvested.4
Misconception: We are not protecting
our old growth forests.
Facts: There are 13.2 million acres
of old growth in the United States, including eight million acres
preserved in national parks and other set asides.5
The United States Department of Agriculture Forest Service estimates
that forests with old growth characteristics on federal lands will
increase by several million acres over time.6
Misconception: Trees, if protected,
can live indefinitely.
Facts: Trees have a natural life span.
Once they reach maturity, growth slows, decay sets in and they eventually
die. Many species live fewer than 200 years, other survive longer.
Even a preserved forest will eventually succumb to fire, wind, insects
or disease and a new forest will grow in its place.
Misconception: There are other
materials that are more environmentally friendly than wood for making
shutters.
Facts: Wood products come from a resource
that grows, matures and is replanted and renewed for future generations.
Wood is recyclable, biodegradable and durable, sometimes lasting
for centuries. Wood products make up 47 percent of all industrial
raw materials, yet uses only four percent of the energy needed to
process those materials.7
The real, solid wood used to manufacture shutters in the United
States is the strongest, most beautiful and most environmentally
friendly raw material in use. Real wood shutters have a great future,
as they remain the favorite of homeowners. This is good news for
me as I continue to enjoy working with the real thing. Im
still having fun, and wood is still the one.
Next Section: Which Shutter
Is Right For Your Customers?
T. Brant OHair is director of marketing for OHair Shutters,
Ltd., Lubbock, TX, (806) 765-5791; (800) 582-2625; www.ohair.com.
1 Douglas S. Powell, Joanne L. Faulkner,
David R. Darr, Zhiliang Zhu and Douglas W. MacCleery. 1993. Forest
Resources of the United States, 1992. USDA Forest Service. General
Technical Report RM-234.
2 USDA Forest Service. 1999. Resource
Planning Act Assessment Data-base Retrieval System. www.srsfia.msstate.edu/
rpa/inv/.
3 USDA Forest Service. 1997. Tree
Planting in the U.S, 1996.
4 American Forest & Paper Association.
1995. U.S. Forest Facts & Figures.
5 American Forest & Paper Association,
1992. Quick Facts About Americas Forests.
6 USDA Forest Service, 1998. Old Growth
Forest Vegetation. www.fs.fed.us/land/fm/oldgrow/old
grow.htm.
7 Canadian Wood Council. 1994. Technical
Bulletin No. 2: Environmental Effects of Building Materials.
www.cwc.ca. |