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DWC Home | Magazine | Back Issues | July 2002 | Workroom Operations

relart  More Articles by Kitty Stein
 More Workroom Articles

Workroom Operations

Growing Your Business
Workrooms are being crippled by an unskilled labor pool.


by Kitty Stein, WCAA

I wish I had a dollar for every time I’ve been asked where to find seamstresses for workrooms. This situation is difficult now, but in the near future it will reach critical stages.

In the labor pool of seamstresses we do have, skilled workroom seamstresses are few and far between. Most workroom owners would rather not hire seamstresses with workroom experience because often they are difficult to retrain. However, this certainly is not a reason to pass up hiring a seamstress with drapery experience. One of my best seamstresses was experienced and was very open to retraining. Her background in mass production also made her especially fast.

American colleges are not instructing teachers to teach sewing. Therefore our children, even if they are taught very basic sewing methods, are not learning enough about it to spark their interest in this art form. Parents either don’t know how to sew or don’t have the time to teach their children.

When we run out of our current grandparent pool, those who know how to sew and may or may not be teaching their grandchildren to sew, we’ll be in crisis mode for English-speaking seamstresses.

NON-ENGLISH SPEAKING LABOR POOL

There are many foreign born citizens who may not speak or read English very well, but know how to sew beautifully. Unfortunately, for small workrooms the language barrier is too difficult to overcome. I know of one workroom owner who finally decided to take Spanish lessons. That might help her in her area, but there are many other immigrants who speak languages other than Spanish, are hard workers and very skilled in sewing techniques.

What does the future hold? Maybe the cost of learning another language or paying for potential employees to learn English will become a cost of doing business. This would raise selling prices even more to the workroom’s customers.

I doubt we can expect any help from the government, as the federal government doesn’t even acknowledge the drapery workroom as an industry and does not keep records on it. This lack of recognition probably has discouraged some people from going into this industry.

Being in Virginia where many textile factories have closed and gone offshore, I even approached my state senator’s assistant about obtaining government assistance to retrain some of the sewers from the closed factories to make them productive drapery workrooms. She totally understood because she had experienced having to go out of town to have her draperies done.

She requested that I write a letter to the senator who would soon be going into session with the General Assembly. The high unemployment rate in the area would be high on the agenda. I wrote the letter, but nothing came of it.

SENIORS POOL

There is possibly a temporary fix if you need employees. Contact your American Association of Retired Persons (AARP) office and ask if any of their members are seeking work as seamstresses. Our aging Baby Boomers are the ones who know how to sew and enjoy it. They also have a high work ethic.

As I said, this is a temporary fix. Once these seniors and a few in the middle-aged bracket are gone, our suffering labor pool will be down to drops in the bucket.

UNSKILLED HELP

Many workrooms are hiring people to do things other than sewing, e.g. cutting, building and covering boards, pressing, cleaning, etc. Many times, someone like this will acquire an interest in sewing just by being around it and can eventually be trained to sew.

You even can get a few more hours to work if you hire someone to clean your home. If you make more spending a few extra hours in your workroom than what a cleaning service charges, then it is worth it.

This is also a good argument for converting as much as you can to the iron-on products available today. Because these products require only pressing, it’s easy to train someone to do it and you end up with a beautiful product as well.

MECHANIZE

Instead of hiring employees, invest in all the tools and machines you can find to speed up what you do. Yes, you may pay a whole lot of money for some equipment, but look at the numbers. One employee who you pay $7.50/hour (purely hypothetical) to work 40 hours/week for 50 weeks costs $15,000 plus what you have to pay in federal taxes, unemployment insurance, possibly other benefits and what you loose in your time spent training them. If you track the latter, you would be appalled at the amount of your production time that is lost due to training.

I know of a large workroom that pays an employee to train new employees. She calculates that it costs her $30,000 the first year to train one person! In a small custom workroom, even one year is probably not enough time to completely train an employee.

Think about it. Machines and tools show up for work and rarely call in sick. Once they are paid for, the extra money they enable you to bring in is all profit.

SPECIALIZE AND SUB-CONTRACT

It’s a given fact that most workrooms rarely make the profit margins they need on pinch pleat draperies and dust skirts. At the very least, the former is pretty darn boring after a while! As I said in my last article (see D&WC, June 2002, page 56), decide what you really like to do and sub out the rest. You likely will have to spend some time and money to determine which workrooms produce satisfactory quality for you.

Belonging to a local chapter of the Window Coverings Association of America (WCAA) is very beneficial in your search, as the members will gladly share resources and some of the members may even do work you need.

In some cases it works out well to sub to someone who is on your industry e-mail list or forum. However, just because they talk a good talk online does not mean they are good, dependable, quality-oriented business people. And, yes, I have heard a very sad and costly story from an e-mail list connection, but I have also heard some wonderful success stories. All I’m saying is, beware when you can’t see their faces. It’s certainly within your rights to ask for references.

When you find the right workrooms and develop good working relationships, you will be freed up to produce even more of your specialties.

TO TELL OR NOT TO TELL

The question often arises as to whether a wholesale workroom must tell their designer clients that they sub-contract out some of their work. The answer is no.

When you hire a contractor to build a house, he sub-contracts to many other companies and that is never questioned. If you sub to an installer, that is not questioned. You are in control of your business, and you are the quality control person whether it’s from your workroom or another’s. The designers should be pleased they don’t have to be involved with more workrooms themselves. In fact, with the few workrooms we have today, they should not care at all as long as the work gets done and their customers are pleased.

Your designer clients should consider you a part of their team to please their customers. That’s the whole point in your relationships with your clients.

Maybe these ideas have helped you and maybe they haven’t, but if you love this industry do not give up! Many of us veterans owe our whole careers and many years of joyous work to this industry. We do not want to see it evaporate. Anyone who is in this industry and loves it owes it to the next generation to do what he or she can to see that it survives.

If you happen to be of retirement age and have employees, maybe one or all of them would want to buy you out in order to retain their jobs. Mentor others, especially the young, to help them learn this trade. Get involved with career day at your schools. Talk to your schools and see what other opportunities they have to allow you to expose children to this career option. If there are sewing teachers in your community teaching basic how-to-sew classes, talk with them about a field trip to your workroom for their students. Talk to scouting groups about teaching basic sewing for merit badges with a field trip to your workroom. They must first enjoy it before they consider it as a career option.

All of these ideas will help to increase the labor pool available to you, but that is not the only reason for this extra effort. You all are very creative people. Your industry is depending on you to use your God-given talents and power to make this a lucrative career option and to pass it on to the next generation. Can the drapery workroom industry count on you?

Kitty Stein, CWP, WCAA past board member, is a 26-year veteran of the drapery workroom industry. Having owned drapery workrooms as one person and as a company of nine, she is now president of Workroom Concepts a consulting firm offering educational resources to the industry on its Web site (www.workroomconcepts.com). Her experience in the window covering arena has contributed to her success as a business consultant. A professional speaker and writer, she has authored several industry products including Order in the Workroom, The Price List, Workroom Specifications and Price Your Work with Confidence, available through D&WC.


Kitty Stein, CWP, WCAA past board member, is a 26-year veteran of the drapery workroom industry. Having owned drapery workrooms as one person and as a company of nine, she is now president of Workroom Concepts, a consulting firm offering educational resources to the industry on its Web site (www.workroomconcepts.com). Her experience in the window covering arena has contributed to her success as a business consultant. A professional speaker and writer, she has authored several industry products including Order in the Workroom, The Price List, Workroom Specifications and Price Your Work with Confidence, available through D&WC.




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