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DWC Home | Magazine | Back Issues | July 2002

July 2002 Cover Story

Back home again
In Indiana, Boetsma Interiors knows how to get things done.

the whole story >>

by Howard Shingle.
photography by Jim Robinette

July 2002


PRODUCT AND DESIGN

Design Solutions: Room to Room
Coordinating a decorating plan for adjoining rooms.
by Sharon L. Anderson

Design Perspectives: Privacy as Priority
Interior decorators need to state this case to homeowners.
by Karla Nielson, Allied Member, ASID, WCAA


SPECIAL FEATURES

Custom Home Furnishings Industry Educational Conference & Trade Show

 

BUSINESS ISSUES

Smart Selling: Change—Why Do We Hate It So?
A few changes can result in many more sales.
by Steven C. Bursten

Workroom Operations: Growing Your Business
Workrooms are being crippled by an unskilled labor pool.
by Kitty Stein, WCAA

Big Picture: Ten Top Free Marketing Techniques
Getting the word out about your business doesn’t have to cost a thing.
by Cheryl Strickland

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