D&WC September 1999

Special Features

GUEST EDITORIAL: DO IT YOURSELF
Historic parallels explain the importance of retail fabrication.
by Bob Svajda

SPOTLIGHT: OPULENT MINIMALISM
Vladimir Kagan Design Group, Inc.

COVER STORY: VANGUARD OF A NEW DESIGN INITIATIVE
President Carol Jones leads IIDA's efforts to redesign the ways in which humanity interacts with the world.
by Howard Shingle, photography by Jane Weitzel

ON-LINE: GETTING REALISTIC ABOUT CABLE MODEMS
Some things you should know before you call your cable company.
by Reid Goldsborough

Product and Design

DESIGN SOLUTIONS: SWING TIME
The type of window has everything to do with designing its treatment.
by Sharon L. Anderson

PORTFOLIO: IT'S ALL IN THE DETAILS
A touch of flair here and there can jazz up an otherwise conventional treatment.
by Lauren Skrabala, graphic design by Cheryl Webber

DESIGN PERSPECTIVES: A MATTER OF DETAILS
A small touch can make the biggest difference.
by Karla J. Nielson, Education Affiliate ASID, WCAA

INTERIOR FASHION FOCUS: DECORATING DETAILS MAKE HOMES HOMEY

Business Issues

SMART SELLING: BRAND NAME MERCHANDISING TECHNIQUES THAT INCREASE SALES
Tips for marketing products customers are psychologically and emotionally ready to buy.
by James Allen

WORKROOM OPERATIONS: EDUCATION IS THE KEY TO CREDIBILITY AND PROFIT
Information and knowledge will automatically increase your income!
by Kitty Stein, WCAA

WINDOW TREATMENT ADVERTISING: CREATE EYE-CATCHING ADS
Getting customers to read your advertisements begins with a good headline.
by John J. Lichty

SPECIAL REPORT: STARTING AT THE TOP
A new way of looking at selling vertical blinds.
by Jessica Ann Bennett

Showcases

DRAPERIES, FABRICS, LININGS AND HARDWARE

HORIZONTAL BLINDS

News & Information

EDITORIAL

TAKE NOTE

INDUSTRY NEWS

WCAA NOTES

NEWS MAKERS

MARKETPLACE

INDUSTRY PROFILE

REAL LIFE

CLASSIFIEDS