DWCdesigNET | DWC Magazine | Index to Articles | Back Issues | October '96

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Special Report

Fantasy Cruise

Window coverings retailers, distributors and fabricators trade sales for sailing.

 

More than 400 window coverings professionals from across the country spent four days in August cruising the Bahamas as a reward for successfully participating in a product promotion by Springs Window Fashions Division, Inc., Middleton, WI.

Paid purchases of either of two Graber® product lines meeting established minimums earned Springs' customers the trip. Fun and education were shipmates aboard Carnival's Fun Ship Fantasy, from the bon voyage reception to the farewell cocktail party. In between were scheduled new product previews, open discussion sessions and a chance for everyone, including 25 independent fabricators, to ask questions and examine products.

Scott Fawcett Sr., vice president of sales and marketing, made a presentation covering current and future trends in retailing. He also discussed the importance of the window covering professional and the company's distributors/ fabricators in the future.


DWCdesigNET | DWC Magazine | Index to Articles | Back Issues | October '96