D&WC October 2000

Special Features

MARKET TRENDS: REALITY CHECK
Decorators should focus on how clients really live.

COVER STORY: THE NEXT GENERATION STEPS UP
Ida & Norma's Draperies is ready for the future.
by Howard Shingle, photography by Bruce Andre Photography

CONTINUING EDUCATION WORKSHOP: MAINSTREAM MOTORIZATION
Simple, affordable solutions for common window coverings challenges.
by John Bagwill

SPECIAL REPORT: LOOKING BEYOND THE SURFACE
Consumers' tastes call for the rich wall coverings possible through surface printing techniques.

Product & Design

DESIGN SOLUTIONS: SEARCHIN' SAFARI
Finding the right products and ideas to bring a room design together.
by Sharon L. Anderson

DESIGN PERSPECTIVES: WONDROUS VARIETY
Decorators must be well versed in many styles.
by Karla J. Nielson, Allied ASID, WCAA

PORTFOLIO: MIX-N-MATCH
The charm of eclectic interiors is the unlimited freedom to bend the rules.
Graphic dsign by Cheryl Webber

WORKROOM OPERATIONS: TO STICK OR NOT TO STICK
Sometimes adhesives are preferred to sewing—sometimes not.
by Kitty Stein, WCAA

Business Issues

SMART SELLING: IS EVERY CUSTOMER YOUR CUSTOMER?
Screen callers before you spend time and effort on a no sale.
by Linda W. Lee, CPA

ONLINE: REACH OUT AND TOUCH WITH TECHNOLOGY
Now, low-cost—and even hand-held—group discussion is available.
by Reid Goldsborough

BUSINESS MANAGEMENT: ROUND UP THE USUAL SUSPECTS
Too often, retailers target customers and stock their stores with this same casual attitude.
by Tom Shay

WINDOW TREATMENT ADVERTISING: SMALL AD, BIG RESULTS
It's not always the size of the ad that matters.
by John J. Lichty

News & Information

EDITORIAL

LETTERS

WCAA NOTES

NEWS MAKERS

INDUSTRY PROFILE

CLASSIFIEDS

CALENDAR