D&WC November 1996

Special Features

A Winning Way with Design
Rebecca Shearn's customers know all about her talent as an interior decorator. Now the word is spreading.
by Howard Shingle. Photography by Chuck Wyrostok

Spotlight: Terry Womelsdorf
President, Englewood Interiors, Englewood, NJ.
by Barbara J. August

Special Report: A Perfect Fit
Everyone benefits with well-trained installers.

Online: The Value of Being Connected
How being on-line can help window coverings and interior fashion professionals.
by Rob Garbarini

Industry Profile: Proper Channels
Don Mcllnay and Tim Secker say LouverDrape's fabricator/distributor network keeps it ahead of the game.

Product and Design

Design Solutions: Historic Preservation: The Blue Room Renovation
When a project demands historic authenticity, varify your information to recreate the look and feel of the preiod
by Sharon L. Anderson

Portfolio: Private Quarters
Let yourself be swept away with these luxurious private quarters featuring styles from casual to contemporary.
Created and written by Barbara J. August. Graphic design by Elizabeth Milnes.

The Big Picture: Building a Successful Design Team
Asking the right questions will help you fint the right workroom and installer.
by Cheryl Strickland, WCAA

Design Perspectives: Cultural Crossroad
Multi-ethnic influences in interiors can be fun, intriging and respectful.
by Karla J. Nielson, Allied ASID, WCAA

Design Lines: Professional Pattern Play Promotes Good Design
Avoid lopsided, intimidating or clashing rooms with planning and foresight.
by Susan Dudics-Dean

Buyer's Product Review

Business Issues

Workroom Operations: All You Want for Christmas Is More Time
Making a list and checking it twice is the first step to efficient time management.
by Kitty Stein, WCAA

Smart Selling: How to Sell More Wood Treatments
This growing market segment requires good, basic selling skills.
by Ted G. Milligan

Dollars and Sense: Using Sales Letters to Prospect for New Business
They can be your most effective sales tool -- personal and persuasive, without the pressure of other direct mail advertising.
by Kay Pegrams

Business Management: How to Make More with Less
You don't necessarily have to increase sales to improve profits.
by Richard F. Outcalt and Patricia M. Johnson

Showcases

Ensembles

Verticals

Wood

News & Information

Editorial

TakeNote

Case History

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