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Knowledge is power: professionals are recognizing the need to arm themselves with the proper information and form partnerships with suppliers who can assist them in providing the appropriate product solutions to a multitude of customer requirements.
The key to building these partnerships is communication. Without a doubt, trade shows provide the highest level of personal contact and communication with the greatest number of existing and potential suppliers. This face-to-face contact with multiple suppliers under one roof provides the most cost-effective investigation into a merchandising mix that will reap bottom line rewards.
Whether international, national or regional, trade show venues are the ideal forum for advancing knowledge -- not only in the product arena, but in the sales, design, business management and fabrication areas as well. Draperies & Window Coverings is the industry’s longest-standing advocate of continuing education, as demonstrated in the 100-plus CEU-approved seminars held in conjunction with the World of Window Coverings[TM] shows each year. Our Interior Fashions University offers an unparalleled breadth of learning opportunities by the industry’s leading experts.
This year’s show -- scheduled for March 19 to 22, 1997, in Orlando, FL -- offers an expanded opportunity for buyers and designers to sharpen product and trend knowledge in related fields. Not only can you preview the latest in window coverings, but your registration to The World of Window Coverings also affords complimentary entrance to Hometextil Americas, which is being held in conjunction with The World of Window Coverings (and marketed under the umbrella of The World of Home Fashion). In a competitive marketplace where you are vying for limited discretionary dollars from your customers, you need all the ammunition possible to close the sale!
What else will you find in Orlando? An innovative 2,800-square-foot showhouse sparkling with new ideas; increased international exhibits; a variety of networking opportunities; trend updates from leading industry executives on the trade show floor; and exhibitor workshops for in-depth product knowledge.
So plan early -- and do plan -- to attend this must see event. Your business -- and your future -- can only increase as a result. For a sneak peak at some of the early exhibitors scheduled to attend the show see
Orlando show.
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