D&WC May 1998

Special Features

Playing Hardball
An aggressive window coverings retailer/fabricator builds a field of dreams.
by Howard Shingle
Photgraphy by John Lacy

On-line: Tips to Make Your Web Site Look Professional
Technology has made it too easy to create ugly pages.
by Reid Goldsborough

Guest Editorial: Why Motorize?
Motorized window coverings make sense for your customers and for your business.
by Cliff Vrielink

Special Report: Baltimore After Hours
The activities did not stop when the exhibit floor closed.

Product and Design

Design Solutions: When Solutions Are Limited, Design Around Them
Finding the right treatments for difficult windows provides a decorator with a creative oppurtunity.
by Sharon L. Anderson, IDEC

Portfolio: Let it Shine
It's time to celebrate the season with windows that bring the splendor of the blossoming outdoors inside to refresh out interiors and rejuevanate our attitudes.
Graphic design by Lisa Slowik

Design Perspectives: Picture Perfect
Help in mastering the fine art of coordinating floor and wall coverings.
by Karla J. Nielson, WCAA, Allied ASID

Business Issues

Workroom Operations: Train to Gain!
Reduce training time and rework by giving your employees fabrication rules for creating quality custom work.
by Kitty Stein, WCAA

Window Treatment Advertising: Communicate With Style
Newsletters can be an effective marketing communications tool that results in a win-win situation for you and your customers.
by James H. Allen

Smart Selling: Prepare for Success
Oppurtunity is knocking. Take advantage of the new business that's waiting for you.
by Susan Scanlan

Market Trends: Remodeling Forecast Steady
Look to Baby Boomers as the prime market for remodeling.

Trade Show: International Window Coverings Expo
Industry exhibitors, speakers and attendees meet in Baltimore.

Showcases

Wall Coverings

Vertical Blinds

Decorative Fabrics

News & Information

Editorial

Industry News

WCAA Notes

News Makers

Industry Profile

Marketplace