D&WC May 1997

Special Features

Consumer Pulse: Natural Attractions
From florals to stoneware, tap into what influences your customers to buy.

Portfolio: Taming Textures and Trimmings
Enlighten your senses with tantalizing ideas for your window and room designs using textures and trimmings.
Created and written by Barbara J. August; graphic Design by Kelley O'Rourke

Ahead of the Rest
Excel Window Treatments finds its own market by aiming higher.
Photography by Mike Kentz

Guest Editorial: Stand Out
Take advantage of the latest products and techniques to create unique window treatments.
by Robert Döhlemann

TradeShowRecap: Build Your Business at Newly Revamped Industry Trade Shows
Interior fashions events provide the ultimate buying and learning opportunities to maximize your business building strategies.

Product and Design

Design Solutions: Yardage Considerations for Bedroom Ensembles
Calculating yardage is an important first step toward a successful coordinated bedroom ensemble.
by Sharon L. Anderson

Design Perspectives: Garden Escapes
Bring the beauty and appeal of nature indoors for your customers. Karla J. Nielson, Allied ASID, WCAA

Design Lines: Up Against the Walls
Selecting the appropriate paint and finish will augment your design plan.
by Susan Dudics-Dean

Business Issues

The Big Picture: It 'Seams' Right
Your workroom may hang by a thread. Shouldn't you know more about what keeps your work together?
by Cheryl Strickland, WCAA

SmartSelling: How to Sell More Wall Coverings
Common sense and planning can lead to increased sales.
by James H. Allen

On-line: A Hard Look at Software
Finding software that works the way you do may be rare, but discovering a new way to work can be enlightening.
by Rob Garbarini

Workroom Operations: Specialty Sewing Machines -- Beyond the Basics
Specialized sewing machines for frequently repeated operations could accelerate your production dramatically.
by Kitty Stein, WCAA

Showcases

Vertical Blinds

Workroom Services and Supplies

News & Information

Buyer's Product Review

Editorial

WCAA Notes