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SPECIAL FEATURES
Guest Editorial: Reinvent current trends
with unexpected products
The right combination of products and accessories creates the look
your customers want.
by Michelle Fallon
Smart Selling: Downy Soft?
Knowing what goes into down inserts is essential to selling high
quality.
by Carmella McDuff
Special Report: Style and Technology Merge
This year’s WCMA Product Innovation Awards showcase the best
of both worlds.
by Howard Shingle
PRODUCT AND DESIGN
Design Solutions: Getting it down on paper
Accurate drawings are necessary for transferring ideas into reality.
by Sharon L. Anderson
Design Perspectives: Ladies First
Women have a lot of clout
when it comes to sales.
by Karla Nielson, Allied Member, ASID; WCAA
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BUSINESS ISSUES
Workroom Operations: The invisible value
of education
Its real value is in passing it on to your customers.
by Kitty Stein, WCAA
Window Treatment Advertising: The mysteries
of service
Can’t compete on price? Can you win with service?
by John J. Lichty
Online: Making working alone work for you
There is a downside to home-based businesses.
by Reid Goldsborough
Special Report: Seeing is believing
A unique point-of-sale program helps retailers achieve greater success.
by Jeff Janke
NEWS & INFORMATION
Editorial
Take Note
Industry News
WCAA Notes
News Makers
Industry Profile
Classifieds
Calendar
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