D&WC March 1999

Special Features

GUEST EDITORIAL: AN OPEN LETTER TO ARCHITECTS AND CONTRACTORS
If window coverings retailers could build houses . . .
by Jay Steinfeld

TRENDS WATCH: TOP TRENDS IN RETAILING
GlobalShop provides insightful tips for shopping's future.

ON-LINE: PCs AND THE PRODUCTIVITY PARADOX
Personal computers make our jobs easier, but we're not necessarily more productive.
by Reid Goldsborough

COVER STORY: CUSTOMERS COME CALLING
In Atlanta, New Concepts is the name to ask for.
by Howard Shingle
Photography by Foster & Associates

ATLANTA '99
Exhibitors' list for the International Window Coverings Expo.

Product and Design

DESIGN SOLUTIONS: CURB APPEAL
Ideas on presenting a unified look from a home's exterior.
by Sharon L. Anderson

PORTFOLIO: TROPICAL EXPRESSIONS
Interior fashions with a tropical flair make island dreams become design realities.

DESIGN PERSPECTIVES: JUNGLE FANTASY
A tropical hideaway needs only a room, a vision and a bit of practical planning.
by Karla J. Nielson, Education Affiliate ASID, WCAA

Business Issues

SMART SELLING: HOW TO COMPETE WITH THE HOME CENTERS
Added value and service benefits set you apart.
by Ben Kutell

WORKROOM OPERATIONS: THE C's FOR SUCCESS
Part 2-The necessity of winning and building relationships.
by Kitty Stein, WCAA

DOLLARS & SENSE: TAKE AIM ON SUCCESS
Your marketing and promotions should target your most ideal customers.
by Kay Pegram

WINDOW TREATMENT ADVERTISING: MILLENNIUM MARKETING SURVEY
Part 3-Determining why and where retailers use direct mail marketing.
by John J. Lichty

Showcases

Decorative Fabrics and Linings

Atlanta Show Preview

News & Information

Editorial

Industry News

WCAA Notes

News Makers

Industry Profile

Marketplace

Classifieds