D&WC March 1998

Special Features

Guest Editorial: Too Involved, Too Personal
A designer loses the upper hand once too often.
by Lisa Meyers, Allied ASID

Cover Story: The Joy of Sharing
At the Professional Drapery Workroom School Cheryl Strickland gets a thrill watching students realize their creative potential.
by Howard Shingle
Photography by Andre Wagner

On-line: Backing up Can Be Hard To Do
It's so easy to put off or forget-until the worst happens.
by Reid Goldsborough

Product and Design

Design Solutions: Creating a Hand-Painted Fabric for Your Client
Bring out the unique personality of your client's home with one-of-a-kind window treatments.
by Sharon L. Anderson, IDEC

Portfolio: Singin' the Blues
Show customers these fresh, lighthearted creations designed to lift their spirits and get them singing a happy tune.
Graphic design by Lisa Slowik

Design Perspectives: The Psychology of Fabric
In very personal ways, fabric can provide beauty, richness and depth to your customer's rooms.
by Karla J. Nielson, WCAA, Allied ASID

Workroom Operations: Print and Treatment Analysis
Part II-The beautiful print may be dreamy for the room, but a nightmare to work with as the window treatment.
by Kitty Stein, WCAA

Business Issues

Smart Selling: Capture Customer Loyalty
The look and feel of your store can add up to higher profits.

Dollars & Sense: Making Your Customers an Offer They Can't Refuse
Take the right first step in developing an effective promotional campaign.
by Kay Pegram

Business Management: Your Information Age is Here
Keep informed, study your industry trade magazine.
by John L. Lichty

Market Trends: Factors Affecting the Demand for Window Coverings
Demand for new window coverings is expected to increase. Here's why.

Baltimore '98

Showcase: Baltimore Show Products

Trade Show: Baltimore '98
Exhibits, seminars, and special events top the agenda at the International Window Coverings Expo.

Showcases

Fabrics & Linings

Accent On

News & Information

Editorial

Industry News

News Makers

WCAA Notes

Industry Profile

Marketplace