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What do you really know about today's consumer? What do they really read? What do they really watch? What do they really like? What do they really buy? Are they in the market for what you are selling? Consumers have choices. They can buy from you or from someone else. If you haven't done all you can to know today's consumer, they may not choose your brand, your shop or your services.
This means you have a choice, too. You either can hope for the best or devise a marketing strategy that will do the best job possible. That is why we have introduced a new section in our magazine entitled, Consumer Pulse. This article ultimately will help you keep your finger on the pulse of the market. It will provide you with accurate, respected and helpful data in order for you to build your business. Debuting in our April issue, we looked at remodeling trends: who's remodeling, top 10 remodeling markets and graphed a forecast of remodeling expenditures for improvements. In May, we explored the influences that affect consumers' subconscious buying decisions, and this month we look at how advertising affects consumers. Scott Fawcett, senior vice president of sales and marketing at Springs Window Fashions Division, shares his knowledge and research with us as a major contributor to this section. Springs Window Fashions spends a lot of time researching the consumer market, especially before launching new products, and is an authority when it comes to understanding and meeting the desires and needs of today's consumers.
With this Consumer Pulse section at your fingertips, you will learn what consumers really like, want and when they are most likely to be in the market for your products or services. Best of all, you will have the confidence of knowing that when it comes time to help consumers make an educated choice, an important part of that choice will be you.
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