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December 1998
D&WC December 1998
Special Features
Special Report: The Year that Was
Flashback to the industry events of 1998.
Cover Story: Frame of Reference
Jim Imbur wants to do shutters right.
by Howard Shingle
Photography by Double Image Studio
Safety Supplement: It's Not About Profits . . . It's About Saving Lives
Through a united effort the window coverings industry makes homes safer.
Product and Design
Design Solutions: Salvage Yard Treasure Hunt
Scouting tips for finding the perfect decorative rod.
by Sharon L. Anderson
Portfolio: Final Details
The best things come in small packages.
Graphic design by Tonya Weiland
Design Perspectives: Finishing Touches, Final Details
Details make the difference.
by Karla J. Nielson, Education Affiliate ASID, WCAA
Business Issues
Workroom Operations: Product Safety for Soft Window Coverings
Workrooms must understand and abide by the safety standards.
by
Kitty Stein
, WCAA
On-line: Why Should You Be on the Web?
Don't overlook this effective, high-tech marketing tool.
by Richard G. Ensman Jr.
Dollars & Sense: Reach Out and Touch Someone
Guidelines for making your telephone greeting work for you.
by Kay Pegram
Window Treatment Advertising: Word of Mouth
Results from Part 2 of our marketing survey.
by John J. Lichty
Showcases
'98 Highlights
Top Treatments
News & Information
Editorial
Take Note
Industry News
News Makers
WCAA Notes
Industry Profile
Marketplace
