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DWC Home | Magazine | Back Issues | December 1998

D&WC December 1998



Special Features: Special Report: The Year that Was
Flashback to the industry events of 1998.; Cover Story: Frame of Reference
Jim Imbur wants to do shutters right.
by Howard Shingle
Photography by Double Image Studio; Safety Supplement: It's Not About Profits . . . It's About Saving Lives
Through a united effort the window coverings industry makes homes safer.

Product and Design: Design Solutions: Salvage Yard Treasure Hunt
Scouting tips for finding the perfect decorative rod.
by Sharon L. Anderson; Portfolio: Final Details
The best things come in small packages.
Graphic design by Tonya Weiland; Design Perspectives: Finishing Touches, Final Details
Details make the difference.
by Karla J. Nielson, Education Affiliate ASID, WCAA

Business Issues

Workroom Operations: Product Safety for Soft Window Coverings
Workrooms must understand and abide by the safety standards.
by Kitty Stein, WCAA

On-line: Why Should You Be on the Web?
Don't overlook this effective, high-tech marketing tool.
by Richard G. Ensman Jr.

Dollars & Sense: Reach Out and Touch Someone
Guidelines for making your telephone greeting work for you.
by Kay Pegram

Window Treatment Advertising: Word of Mouth
Results from Part 2 of our marketing survey.
by John J. Lichty

News & Information: Editorial; Take Note; Industry News; News Makers; WCAA Notes; Industry Profile; Marketplace

Special Features