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Special Features
- GUEST EDITORIAL: BUILD THAT
FIREWALL OR DIE IN THE FLAMES!
Separating personal and business lives is essential.
by Steve Walton
- SPOTLIGHT: SPECIAL TOUCHES
Windows by Whetsel, Indiana, PA.
- COVER STORY: THE INTERNET AND
THE FUTURE OF WINDOW COVERINGS RETAILING
No longer a fad, the Internet and the Web have become fundamental
business tools.
by Howard Shingle
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Product and Design
- DESIGN SOLUTIONS: WINDOW TREATMENT
CLINIC
Handling questions from consumers.
by Sharon L. Anderson
- PORTFOLIO: FRENCH FLAVOR
Room designs that speak of sophistication and elegance with
a French accent often become the pièce de résistance.
by Lauren Skrabala, graphic design by Cheryl Webber
- DESIGN PERSPECTIVES: IMPRESSIONIST
INTERPLAY
Creating softer, gentler, pleasing interiors.
by Karla J. Nielson, Education Affiliate ASID, WCAA
- THE BIG PICTURE: UNRAVELING FABRIC
From fiber to yarn to fabric, the story behind the product
we work with every day.
by Cheryl Strickland
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Business Issues
- WORKROOM OPERATIONS: TEN QUESTIONS
THAT MATTER
What every workroom CEO must be prepared to answer.
by Kitty Stein, WCAA
- ON-LINE: MAKING THE MOST OF YOUR
BUSINESS PRESENCE ON THE INTERNET
Create a Web site that best serves your marketing needs.
by Joel Hughes
- WINDOW TREATMENT ADVERTISING:
TEST YOUR ADVERTISING IQ
How much do you really know about advertising budgets and
media?
by John J. Lichty
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Showcases
- MACHINERY, EQUIPMENT AND TOOLS
- PLEATED AND CELLULAR SHADES
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News & Information
- EDITORIAL
- TAKE NOTE
- INDUSTRY NEWS
- WCAA NOTES
- NEWS MAKERS
- MARKETPLACE
- INDUSTRY PROFILE
- CLASSIFIEDS
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