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Special Features
- Consumer Beat: Entering
the Consumer's Mind
Perceiving your customers' problems and needs is the
first step toward building customer loyalty.
- Cover Story: Big & Easy in
New Orleans
Big displays and a fair deal await customers at Blinds
& Designs.
by Howard Shingle, photography by Steven Ferry
- Showhouse: Rooms with
a View
Style and comfort for the whole family can be found
in this well-appointed home.
by Howard Shingle
- On-line: Hospitality in Cyberspace
Some tips on designing your World Wide Web site.
by Richard G. Ensman Jr.
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Product and Design
- Portfolio: Garden Escapes
From florals to vines to exquisite views, capture the
beauty of the outdoors with today's popular colors,
patterns and styles in garden-fresh designs.
Created and written by Barbara J. August; graphic
design by Kelley O'Rourke
- The Big Picture: The
Iron-ons Are Here!
You say you have a problem? The solution might be thermal
adhesives.
by Cheryl Strickland, WCAA
- Workroom Operations: Equipment
for the Growing Drapery Workroom
Part I -- It just might be more cost effective to add
equipment instead of employees.
by Kitty Stein, WCAA
- Design Perspectives: The
New Direction
Upscale casual interiors are classy, functional and
so easy to live with.
by Karla J. Nielson, Allied ASID, WCAA
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Business Issues
- Design Lines: Everyone
Loves a Freebie!
Offering free consultations may be a successful prospecting
tool, but it also must generate income.
by Susan Dudics-Dean
- Business Management: Cloning
Your Best Customers -- What a Great Idea!
Three steps to help you find your best customers so
you can concentrate your sales efforts on them.
by Richard F. Outcalt and Patricia M. Johnson
- Trade Shows: Two Shows
in One
Window Fashions and Messe Frankfurt host Window Fashions
EXPO in Chicago.
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Showcases
- Machinery, Equipment
and Tools
- Pleated and Cellular
Shades
- Home Fashion Coordinates
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News & Information
- Buyer's Product Review
- Editorial
- WCAA Notes
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